Sr. Manager, GTM Marketing

Pfizer • New York City, NY

11d • Hybrid

About The Position

The Senior Manager, GTM Marketing is part of Pfizer’s Brand Marketing & Standards (BM&S) team within the Chief Marketing Office. BM&S sets standards and delivers customer experiences through unbranded go-to-market strategy and execution, consumer and healthcare professional marketing for Pfizer digital experiences, and supporting operations. This role owns go-to-market execution across selected U.S. priority therapeutic areas, translating strategy into coordinated marketing campaigns and branded experiences. It works closely with product brand marketers, Media, Digital Product Experience, other CMO teams, and agency partners to align work with business priorities, customer needs, and operational standards.

Reporting to the Sr Director, GTM Marketing Lead, the role manages day-to-day execution across assigned initiatives, aligning cross-functional inputs, timelines, and deliverables. It leads key components of therapeutic-area go-to-market plans that connect marketing, digital products, innovation, and operations to deliver connected consumer experiences across paid, owned, earned, and shared channels. The position is based in New York, NY, has a U.S. market scope, and is assigned as hybrid.

The role executes audience journeys and engagement plans, implements integrated plans across PfizerForAll and other channels, develops consistent positioning and messaging, and ensures quality delivery against performance benchmarks. It also stewards campaign budgets, coordinates review and execution activities, promotes innovation, aligns media, analytics, and creative partners, and applies optimization, A/B testing, GEO/SEO, and channel best practices. The position supports Pfizer’s business goals, customer experience, brand equity, and trust through timely, high-quality, compliant execution.

Requirements

• Bachelor’s degree required.
• At least 6 years of experience in marketing strategy, product marketing, brand management, or go-to-market leadership.
• Proven ability to develop and execute integrated marketing strategies in complex organizations.
• Strong strategic thinking and analytical skills, including the ability to turn insights into actionable plans.
• Experience briefing, developing, and launching best-in-class creative concepts.
• Experience working with marketing data, including market research and industry insights, and an analytical mindset.
• Familiarity with paid, earned, owned, and internal media communications channels and activations.
• Experience influencing senior stakeholders and managing cross-functional collaboration.
• Familiarity with digital ecosystems, omnichannel marketing, and performance measurement.
• Excellent communication skills and executive presence.
• Financial acumen and ability to manage budgets effectively.
• Agility and adaptability in dynamic business environments.
• Candidates must be authorized to work in the U.S. by any employer; U.S. work visa sponsorship is unavailable.
• Permanent work authorization in the United States is required.

Nice To Haves

• Advanced degree, such as an MBA or Master’s.
• Industry experience in pharma, healthcare/digital health, or CPG.
• Life sciences or pharmaceutical marketing experience, including familiarity with U.S. promotional review processes.
• Experience across industries and markets.
• Ability to influence cross-functional partners and build alignment with colleagues at multiple levels.
• Exceptional cross-functional collaboration and problem-solving skills; thrives in dynamic, ambiguous environments and drives progress against priorities and deadlines.
• Upholds Pfizer’s Core Values of Excellence, Equity, Courage, and Joy.
• Breadth of diverse leadership experiences and capabilities, including influencing and collaborating with peers, developing and coaching others, and guiding colleagues’ work toward meaningful outcomes and business impact.

Responsibilities

• Own execution of ideal therapeutic-area audience journeys and engagement plans across paid, owned, and earned channels to meet or exceed KPIs and Pfizer benchmarks.
• Implement integrated go-to-market plans for key therapeutic areas, including PfizerForAll web and social properties and other paid, owned, earned, and shared channels.
• Shape positioning and messaging frameworks for consistency and impact across PfizerForAll channels.
• Coordinate with agency partners, PfizerForAll.com product teams, and media teams to execute integrated go-to-market plans.
• Ensure therapeutic-area experiences within the Pfizer branded ecosystem are delivered with quality and meet or exceed performance benchmarks.
• Manage budgets and provide financial stewardship for assigned campaigns and experiences to allocate resources effectively and maximize ROI.
• Manage day-to-day execution, including review committee activities, campaign execution, content development, partner coordination, and project management.
• Scan external trends, best practices, and disruptive ideas to champion innovation and external inspiration.
• Drive cross-functional alignment with media, analytics, and creative teams to deliver high-quality work.
• Develop, align, and implement continuous optimization, A/B testing, GEO/SEO performance, and channel best practices for therapeutic-area campaigns and experiences.

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holidays, and personal days.
• Paid caregiver/parental and medical leave.
• Medical, prescription drug, dental, and vision coverage.
• Participation in Pfizer’s Global Performance Plan with a 17.5% bonus target.
• Eligibility to participate in a share-based long-term incentive program.
• Comprehensive benefits and programs to support colleagues’ health and life needs.
• Relocation assistance may be available based on business needs and/or eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior