Sr. Manager, GTM Enablement

Copado•New Orleans, LA

About The Position

Copado is hiring a Sr. Manager, GTM Enablement to design, build, and operate its end-to-end enablement program. This builder's role owns programs that prepare the go-to-market (GTM) organization for upcoming changes and improve its day-to-day effectiveness. The position reports to the VP of Global GTM Strategy & Operations, partners closely with People, Product, and GTM teams, and leads a small team that develops enablement into a durable system. The program has two pillars. GTM Readiness prepares the organization for new products, features, pricing, messaging, positioning, and changes to GTM strategy such as segments, sales motions, and territories. GTM Effectiveness improves existing practices through coaching programs, manager enablement, consistent sales methodology and skills curricula, and technology-enabled productivity. The role owns enablement from needs assessment and curriculum design through rollout, reinforcement, and measurement. It leads launch readiness, owns the sales methodology and coaching framework, governs the GTM technology stack, defines and reports program metrics, and manages new-hire onboarding and certification for sales and customer-facing roles. The position also hires, leads, and develops a small enablement team and works cross-functionally to align programs with GTM strategy.

Requirements

8–10 years of experience in sales enablement, sales training, sales management, and/or go-to-market strategy.
Demonstrated success building or scaling an enablement function inside a B2B SaaS or enterprise software company.
Working knowledge of sales methodologies and coaching frameworks, with the judgment to adapt them to a real sales organization.
Experience operating an enablement or sales-productivity technology stack, such as content/LMS platforms, conversation intelligence, coaching tools, or CRM.
People leadership experience, including setting direction for a small team and growing team members' careers.
Track record of tying enablement work to pipeline, win-rate, or productivity outcomes, rather than only training completion.

Nice To Haves

5+ years of direct, quota-carrying sales experience.
Experience in a company selling into Salesforce or enterprise DevOps/IT ecosystems.

Responsibilities

Build and operate the enablement program end to end, including needs assessment, curriculum design, rollout, reinforcement, and measurement.
Lead GTM readiness for major launches, partnering with Product Marketing and Product to translate products, messaging, and strategy changes into certifications, playbooks, and actionable launch plans.
Own the sales methodology and coaching framework, and equip front-line managers to coach consistently.
Define and govern the GTM technology stack, including adoption, workflow design, and return on tools used by representatives.
Define and report metrics such as ramp time, certification completion, methodology adoption, win rate, and quota attainment to GTM leadership.
Hire, lead, and develop a small enablement team, setting priorities and supporting team members' growth.
Own new-hire onboarding and certification for sales and customer-facing roles to shorten time-to-productivity.
Partner with Sales, Marketing, Product, Customer Success, and RevOps to ensure enablement programs reflect and reinforce GTM strategy.