GTM Enablement Program Manager

Fullbay•Phoenix, AZ

About The Position

The GTM Enablement Program Manager owns readiness and performance for Fullbay’s go-to-market teams: Marketing, BDR, and Sales. The role manages launch and change readiness across the GTM motion, builds and maintains sales talk tracks and plays, delivers sales skills programs to Fullbay employees who sell, and owns the enablement content management system and governance. It also owns the shared Revenue Team onboarding foundation in partnership with People Experience, while role-specific ramp remains with each audience owner. This position combines program management with hands-on enablement work. The manager partners with the Director of Revenue Enablement on strategy and priorities, while independently determining how to achieve outcomes. The role holds direct manager-tier relationships in Sales, BDR, and Marketing, sources scope from stakeholders, and defines success measures for programs. The role reports program performance using measures such as talk-track adherence, Salesforce hygiene, process compliance, launch readiness, content freshness, intake turnaround, onboarding completion, and time to productivity. It also assesses program influence on win rate, average deal size, sales cycle length, and attach rate, using results to recommend whether programs should continue, change, or be retired.

Requirements

3–5 years of experience in sales enablement, revenue enablement, sales operations, or a closely related GTM function.
Demonstrated experience owning programs or processes end to end, from definition and documentation through delivery, measurement, and handoff.
Experience building sales-facing enablement content, such as talk tracks, plays, training materials, or coaching guides, and delivering it live.
Fluency across the enablement lifecycle, including discovery, strategic alignment, program management, content development and delivery, and measurement.
Process design and documentation skills, including the ability to turn an undefined workflow into a documented, tracked, governed system.
Strong program and project management skills, including the ability to manage multiple concurrent launches.
Ability to facilitate skills training for experienced sellers and produce reinforcement materials.
Excellent written and verbal communication skills, including the ability to create clear, polished content and communicate with technical and non-technical audiences.
Sound independent judgment; ability to make decisions, propose strategic ideas, and execute autonomously.
Comfort managing relationships with manager-tier stakeholders and operating autonomously in a fast-moving function.
Working knowledge of Salesforce and conversation intelligence tools.
Regular ability to sit at a desk, use hands to finger, handle, or feel objects, tools, or controls, and lift and/or move up to 10 pounds.
Ability to frequently use hands and arms for reaching, walk, and communicate effectively through speaking and listening.
Vision abilities including close vision, color vision, and the ability to adjust focus.

Nice To Haves

Bachelor’s degree in Business, Communications, Marketing, Education, or a related field (preferred).
Interest in and comfort with AI tools; Claude experience is a plus.
Familiarity with the Sandler Selling methodology.

Responsibilities

Build working relationships with Sales, BDR, and Marketing leadership, Product Marketing, and Sales Operations to identify enablement needs, define problems, and align on success measures.
Conduct discovery to understand audiences, business context, and desired behavior changes.
Translate ambiguous requests into scoped programs with defined audiences, outcomes, and success measures.
Partner with Product Marketing to align positioning, customer education, and rep enablement.
Own launch and change readiness for product releases, pricing and packaging changes, and process changes across Marketing, BDR, and Sales.
Build launch readiness plans, sequence enablement against the launch calendar, and confirm readiness before go-live.
Prioritize concurrent launches and programs and identify collisions and dependencies early.
Build and maintain talk tracks, sales plays, discovery guides, objection handling, and demo narratives grounded in Fullbay’s sales methodology and GTM motion.
Design and deliver sales skills programs for employees who sell, including Customer Success for expansion motions, and create reinforcement materials and coaching guides for managers.
Review call recordings against talk-track and methodology standards and use findings to develop coaching content and adjust programs.
Own the enablement content management system, including intake, taxonomy, versioning, freshness, and retirement of enablement assets.
Set and enforce content governance standards to keep materials current, accurate, and easy to find.
Manage the enablement request intake path and report on turnaround, asset freshness, and retirement rate.
Own the shared Revenue Team onboarding curriculum in partnership with People Experience, including systems provisioning and day-one access.
Design manager-led onboarding playbooks and establish expectations for managers to reinforce and deliver onboarding.
Execute programs end to end by building timelines, managing deliverables, coordinating stakeholders and subject-matter experts, and driving work to completion.
Maintain current and visible project plans, status, initiatives, deliverables, and owners.
Manage multiple time-sensitive programs simultaneously and make independent decisions about how outcomes are achieved.
Define and own GTM program measures, including talk-track adherence, Salesforce hygiene, process compliance, launch readiness, content freshness, intake turnaround, onboarding completion, and time to productivity.
Report program influence on win rate, average deal size, cycle length, and attach rate of additional products, and recommend what to continue, adjust, or retire.
Use Claude and other AI tools to accelerate drafting, program management, content development, and analysis, and participate in Fullbay’s AI Builders Cohort.
Adhere to confidentiality and compliance regulations and perform other duties as assigned.