GTM Enablement Program Manager

Fullbay•Phoenix, AZ

1d•$75,305 - $92,249

About The Position

The GTM Enablement Program Manager owns readiness and performance for Fullbay’s go-to-market teams: Marketing, BDR, and Sales. The role manages end-to-end launch and change readiness, develops and maintains the talk tracks and plays used by those teams, delivers sales skills programs to people across Fullbay who sell, and owns the content management system and governance that keep enablement assets current, findable, and on-message. The role also owns the Revenue Team onboarding foundation—the shared first weeks completed by customer-facing hires—in partnership with People Experience. Role-specific ramp remains with each audience owner. The position combines program management with hands-on enablement work, from aligning stakeholders on launch requirements to reviewing call recordings and using findings to improve programs. The manager owns the GTM enablement portfolio, with strategy and priorities set in partnership with the Director of Revenue Enablement. They develop working relationships with manager-tier stakeholders in Sales, BDR, and Marketing, identify needs, define success measures, and execute programs autonomously. The role uses Claude and other AI tools to accelerate drafting, program management, content development, and analysis, and participates in Fullbay’s AI Builders Cohort.

Requirements

3–5 years of experience in sales enablement, revenue enablement, sales operations, or a closely related go-to-market function.
Demonstrated experience owning programs or processes end to end, from definition and documentation through delivery, measurement, and handoff.
Experience building sales-facing enablement content, such as talk tracks, plays, training materials, or coaching guides, and delivering it live.
Fluency across the enablement lifecycle, including discovery, strategic alignment, program management, content development and delivery, and measurement.
Process design and documentation skills, including the ability to turn an undefined workflow into a documented, tracked, governed system.
Strong program and project management skills, including the ability to manage multiple concurrent launches.
Confidence facilitating skills training for experienced sellers and creating reinforcement that helps skills stick.
Excellent written and verbal communication skills, with the ability to create clear, polished content and explain ideas to technical and non-technical audiences.
Self-directed professional judgment, including the ability to make decisions, propose strategic ideas, and execute autonomously.
Comfort managing relationships with manager-tier stakeholders and operating autonomously in a fast-moving function.
Working knowledge of Salesforce and conversation intelligence tools.
Regularly sit at a desk in front of a computer; use hands to finger, handle, or feel objects, tools, or controls, including a keyboard and telephone; and lift or move up to 10 pounds.
Frequently use hands and arms for reaching, walk, and communicate effectively through speaking and listening.
Required vision abilities include close vision, color vision, and the ability to adjust focus.

Nice To Haves

Bachelor’s degree in Business, Communications, Marketing, Education, or a related field (preferred).
Interest in and comfort with AI tools; Claude experience is a plus.
Familiarity with the Sandler Selling methodology.

Responsibilities

Build direct working relationships with Sales, BDR, and Marketing leadership, Product Marketing, and Sales Operations to identify enablement needs, define problems, and align on success measures.
Conduct discovery to understand the audience, business context, and desired behavior change; translate ambiguous requests into scoped programs with defined audiences, outcomes, and measures.
Partner with Product Marketing to align positioning, customer education, and rep enablement around a consistent story adapted for each audience.
Own launch and change readiness for the go-to-market motion, translating product releases, pricing and packaging changes, and process changes into what Marketing, BDR, and Sales need to know, say, and do differently.
Build readiness plans, sequence enablement against the launch calendar, confirm readiness before go-live, and prioritize concurrent work while identifying collisions and dependencies.
Build and maintain talk tracks, plays, discovery guides, objection handling, and demo narratives grounded in Fullbay’s sales methodology and GTM motion.
Design and deliver sales skills programs for anyone at Fullbay who sells, including Customer Success on expansion motions, and create reinforcement materials and coaching guides for managers.
Review call recordings against talk-track and methodology standards and use findings to create coaching content and adjust programs.
Own the enablement content management system, including intake, taxonomy, versioning, freshness, and retirement of enablement assets.
Set and enforce content governance standards so materials stay current, accurate, and easy for customer-facing teams to find.
Manage the enablement request intake path and report on turnaround, asset freshness, and retirement rate.
Own the shared Revenue Team onboarding curriculum in partnership with People Experience, including systems provisioning and day-one access.
Design manager-led onboarding playbooks and establish expectations for managers to reinforce and deliver onboarding, with Enablement building and validating the materials.
Manage program execution end to end, including timelines, deliverables, stakeholder and SME coordination, and completion against deadlines.
Maintain project plans and status so initiatives, deliverables, and owners remain current and visible.
Manage multiple time-sensitive programs simultaneously and make independent decisions about how to achieve outcomes.
Define and own GTM program measures, including call-recording talk-track adherence, Salesforce hygiene and process compliance, launch readiness, content freshness and intake turnaround, onboarding completion, and time to productivity.
Report program influence on win rate, average deal size, cycle length, and attach rate of additional products on enabled plays; use the data to recommend what to continue, adjust, or retire.
Use Claude and other AI tools to accelerate drafting, program management, content development, and analysis, and participate in Fullbay’s AI Builders Cohort.
Adhere to confidentiality and compliance regulations and perform other duties as assigned.