Sr. Manager, GTM Enablement

Copado•Chicago, IL

4h•Onsite

About The Position

Copado is hiring a Sr. Manager, GTM Enablement to design, build, and operate its end-to-end enablement program. This builder role owns the programs that prepare the go-to-market (GTM) organization for upcoming changes and improve its everyday effectiveness. The position reports to the VP of Global GTM Strategy & Operations, partners closely with People, Product, and GTM teams, and leads a small team responsible for establishing enablement as a durable system rather than a series of one-off trainings. The program has two pillars: GTM Readiness, which prepares the organization for product, feature, pricing, messaging, positioning, and strategy changes; and GTM Effectiveness, which improves ongoing performance through coaching, manager enablement, a consistently applied selling methodology and skills curriculum, and technology-enabled productivity.

Requirements

8–10 years of experience in sales enablement, sales training, sales management, and/or go-to-market strategy.
Demonstrated success building or scaling an enablement function within a B2B SaaS or enterprise software company.
Working knowledge of sales methodologies and coaching frameworks, with the judgment to adapt them to an actual sales organization.
Experience operating an enablement or sales-productivity technology stack, such as content or LMS platforms, conversation intelligence, coaching tools, or CRM.
People leadership experience, including setting direction for a small team and developing team members' careers.
A track record of connecting enablement work to pipeline, win-rate, or productivity outcomes, not just training completion.

Nice To Haves

5+ years of direct, quota-carrying sales experience.
Experience at a company selling into Salesforce or enterprise DevOps/IT ecosystems.

Responsibilities

Build and operate the enablement program end to end, from needs assessment and curriculum design through rollout, reinforcement, and measurement.
Lead GTM readiness for major launches, partnering with Product Marketing and Product to turn new products, messaging, and strategy changes into certifications, playbooks, and field-ready launch plans.
Own the sales methodology and coaching framework, and equip front-line managers to coach consistently against it.
Define and govern the GTM technology stack, including tool adoption, workflow design, and return on the tools used by reps.
Define and report on program effectiveness metrics, including ramp time, certification completion, methodology adoption, win rate, and quota attainment.
Hire, lead, and develop a small enablement team, setting priorities and supporting its growth as the function scales.
Own new-hire onboarding and certification for sales and customer-facing roles to shorten time to productivity.
Partner with Sales, Marketing, Product, Customer Success, and RevOps to ensure enablement programs reflect and reinforce GTM strategy.