Assoc Marketing Manager, Education & Library (Hybrid)

Bertelsmann•New York, NY

5d•Hybrid

About The Position

DK Marketing and PR seeks an Associate Marketing Manager, Education and Library, to collaborate in planning, executing, and evaluating materials and campaigns for PreK-12 teachers and administrators, college professors, and librarians. The role works across DK brands and with colleagues throughout DK and Penguin Random House, including sales, marketing, publishing, and operations teams. It reports to the Director of Education and Library Marketing. This is a hybrid position requiring at least two days per week in the New York City office at 1745 Broadway. Candidates must live within commuting distance, including the tri-state area. Occasional travel to education- and library-focused conferences and select US trade shows a few times a year is required. The stated salary is $66,500. Candidates must submit a resume and cover letter.

Requirements

At least 3–4 years of marketing experience.
Excellent verbal and written communication skills, including copywriting, editing, and Americanization, with strong attention to detail.
Self-motivated, able to work as part of a team and independently.
Highly organized, able to communicate effectively and efficiently, and able to meet deadlines.
Strong sense of urgency and ability to juggle multiple projects in a fast-paced environment, think on one's feet, and address unexpected challenges.
Creative approach and enjoyment of thinking outside the box.
Located within commuting distance of 1745 Broadway, New York, NY 10019, and able to work in the office twice a week.
Ability to travel to select US trade shows a few times a year.

Nice To Haves

Experience in the K-12 school market.
Interest in the library sector.

Responsibilities

Brainstorm, coordinate, and execute marketing campaigns and strategy for frontlist and backlist titles across DK brands, collaborating with US and UK marketing peers as appropriate.
Conduct and share post-mortem analysis of measurable campaigns with the marketing director and provide project conversion data for marketing activations whenever possible.
Develop and maintain marketing newsletter programs for educator and librarian subscriber segments.
Execute presentations for seasonal school and library virtual preview webinars.
Manage processes for determining appropriate Lexile and Fountas & Pinnell reading levels for frontlist and backlist titles, including manuscript submissions and results tracking.
Collaborate with sales representatives and PRH Institutional Marketing colleagues to create supporting materials.
Plan and occasionally travel to education- and library-focused conferences.
Build relationships and communicate with educators and experts to develop content such as educator guides, case studies, and endorsements.
Monitor school and library sectors and competitor initiatives, and suggest innovative marketing approaches.
Complete administrative tasks as needed.