Assoc Marketing Manager, Education & Library (Hybrid)

Bertelsmann-Jobs•New York, NY

5d•Hybrid

About The Position

DK’s Marketing and PR Department is seeking an Associate Marketing Manager, Education and Library. The role collaborates in planning, executing, and evaluating marketing materials and campaigns for PreK–12 teachers and administrators, college professors, and librarians. Campaigns may include advertising, newsletters, and events. The position also works with DK’s US PR and Marketing team and colleagues in sales, marketing, publishing, and operations across DK and Penguin Random House globally. This is a hybrid position requiring at least two days per week in the office at 1745 Broadway in New York City. Candidates must live within commuting distance, including the tri-state area. Occasional travel to education- and library-focused conferences and select US trade shows is required. The position reports to the Director of Education and Library Marketing. The stated salary is $66,500 per year.

Requirements

At least 3–4 years of marketing experience.
Excellent verbal and written communication skills, including copywriting and editing/Americanization, with strong attention to detail.
Self-motivated, able to work as a team member and independently.
Highly organized, able to communicate effectively and efficiently, and able to meet deadlines.
Able to manage multiple projects in a fast-paced environment, respond to unexpected challenges, and demonstrate a strong sense of urgency.
Creative and interested in thinking outside the box.
Located within commuting distance of 1745 Broadway, New York, NY 10019, and able to work in the office twice a week.
Able to travel to select US trade shows a few times a year.

Nice To Haves

Experience in the K–12 school market.
Interest in the library sector.

Responsibilities

Brainstorm, coordinate, and execute marketing campaigns and strategies for key frontlist and backlist titles across DK brands, including DK Learning, Phonic Books, DK flip, Alpha, DK Red, and DK+; collaborate with US and UK marketing peers as appropriate.
With support from the marketing director, analyze measurable campaigns after completion and share findings to inform future opportunities, providing conversion data for marketing activations whenever possible.
Develop and maintain marketing newsletter programs for specific segments of DK’s educator and librarian subscribers.
Prepare and deliver presentations for seasonal school and library virtual preview webinars.
Manage processes for determining appropriate Lexile and Fountas & Pinnell reading levels for frontlist and backlist titles, including submitting manuscripts and tracking results.
Collaborate with sales representatives and Penguin Random House Institutional Marketing colleagues to create supporting materials.
Plan and occasionally travel to education- and library-focused conferences.
Build relationships and communicate with educators and experts to develop content such as educator guides, case studies, and endorsements.
Monitor school and library sectors and competitor initiatives, and suggest innovative marketing approaches.
Complete administrative tasks as needed.