Marketing Coordinator - Customer Education (Hybrid)

DivIHN Integration•Charlotte, NC

7d•Hybrid

About The Position

The Marketing Coordinator, Customer Education supports customer education initiatives for program members, training and alliance partners, and other customers in the In-Building, Data Center, and Carrier markets. Under the direction of the Marketing Specialist, Customer Education and Field Level Events, the coordinator helps develop the annual USCAN education plan and project-leads training content, marketing materials, and class scheduling to align with business strategy. The role works across regions to support consistent training and content, and provides cross-functional support for paid classes, hands-on seminars, and field-level events. The position helps grow and maintain the customer training program, collaborates with marketing, sales, and engineering teams to identify education needs, and develops and manages live and virtual training events. It coordinates curriculum and instructional design, class logistics, promotional campaigns, registration and reporting, product samples and equipment, certifications, education records, and program databases and processes. The coordinator also maintains supplier relationships, manages activities within the specified customer education budget, and provides basic customer support for program members. The role represents Client Optical Communications with integrity and supports customer expectations.

Requirements

BS/BA in Marketing, Communications, or an equivalent bachelor's degree with marketing experience.
At least 2 years of experience in marketing, communications, event planning, or a related field.
Planning and organizing skills.
Strong interpersonal skills.
Data gathering and analysis skills.
Problem analysis and problem-solving skills.
Attention to detail.
Resourcefulness.
Basic knowledge and understanding of fiber optic networks.
Desire to work with and learn software and cloud applications.

Nice To Haves

At least 1 year of experience with instruction or training coordination and/or delivery.
Fiber optic knowledge and training experience.

Responsibilities

Grow and maintain the customer training program in support of global marketing initiatives across markets and solutions.
Collaborate with Channel Marketing, Regional Marketing, Sales Engineers, Product Line Managers, and Engineering Services to identify customer education needs and future opportunities.
Develop and project-manage live and virtual training events supporting the In-Building Network, Data Center, and Carrier sales strategies.
Collaborate with subject matter experts in Systems Engineering, Field Engineering, Application Engineering, and Regional and Applications Marketing on content and instructional design; develop or source training content and curriculum.
Work with Engineering Services and Field Engineering to build and maintain product samples and equipment for class curriculum.
Coordinate logistics for live education classes with Distribution Branch Managers and Sales Engineers nationwide.
Build promotional campaigns using social media, marketing automation software, and traditional inbound and outbound campaigns.
Maintain certifications and customer and program education records, and report on customer education program results.
Use event planning software to set up event registration and promotion and to provide post-event reporting.
Establish and build relationships with external suppliers as needed.
Operate within the specified customer education budget.
Provide basic customer support for program members.
Help maintain, develop, and systematize program databases and processes to continually improve the training program.
Represent Client Optical Communications with integrity in behavior and appearance and help fulfill customer expectations.