Assoc Marketing Manager, Education & Library (Hybrid)

Penguin Random House US•New York, NY

4d•Hybrid

About The Position

Penguin Random House’s DK Marketing and PR Department is seeking an Associate Marketing Manager focused on education and libraries. Reporting to the Director of Education and Library Marketing, this role collaborates on planning, executing, and evaluating materials and campaigns for PreK–12 teachers and administrators, college professors, and librarians. Campaign work includes advertising, newsletters, and events for frontlist and backlist titles across DK brands. The position works with the broader DK US PR and Marketing team and colleagues in sales, marketing, publishing, and operations across DK and Penguin Random House. It is hybrid, requiring at least two days per week in the office at 1745 Broadway in New York City; candidates must live within commuting distance, including the tri-state area. Occasional travel to education- and library-focused conferences and select US trade shows is required. The stated salary is $66,500. Candidates must submit a resume and cover letter.

Requirements

At least 3–4 years of experience in marketing.
Excellent verbal and written communication skills, including copywriting and editing/Americanization, with attention to detail.
Self-motivated and able to work as a team player and independently.
Highly organized, able to communicate effectively and efficiently, and able to meet deadlines.
Able to manage multiple projects in a fast-paced environment, respond urgently, think on one’s feet, and address unexpected challenges.
Creative, with an interest in thinking outside the box.
Located within commuting distance of 1745 Broadway, New York, NY 10019, and able to work in the office twice a week.
Able to travel to select US trade shows a few times a year.
Submit a resume and cover letter.

Nice To Haves

Experience in the K–12 school market.
Interest in the library sector.

Responsibilities

Brainstorm, coordinate, and execute marketing campaigns and strategy for frontlist and backlist key titles across DK brands, including DK Learning, Phonic Books, DK flip, Alpha, DK Red, and DK+, collaborating with US and UK marketing peers as appropriate.
With support from the marketing director, conduct and share post-mortem analysis of measurable campaigns and provide project conversion data for marketing activations whenever possible.
Develop and maintain marketing newsletter programs for specific segments of DK’s educator and librarian subscribers.
Execute presentations for seasonal school and library virtual preview webinars.
Own processes for determining appropriate reading levels (Lexile and Fountas & Pinnell) for frontlist and backlist titles, including submitting manuscripts and tracking results.
Collaborate with sales representatives and PRH Institutional Marketing colleagues to create supporting materials.
Plan and travel occasionally to education- and library-focused conferences and select US trade shows a few times a year.
Build relationships and communicate with educators and experts to develop content such as educator guides, case studies, and endorsements.
Maintain awareness of school and library sectors and competitor initiatives, and suggest innovative marketing approaches.
Complete administrative tasks as needed.