Associate Manager, New Verticals - Consumer GTM
About The Position
The Associate Manager will lead Consumer Growth go-to-market strategy for DoorDash’s New Verticals, which include groceries, convenience items, alcohol, retail, and other essentials. The role shapes how priority merchants, categories, and customer behaviors are brought to market, bringing structure to a high volume of opportunities and helping teams prioritize and execute efficiently. The position owns the business strategy behind major growth initiatives: defining customer opportunities, sizing potential, recommending investments, setting goals, and translating insights into actionable GTM plans. It partners with Marketing, Product, Analytics, Finance, Business Development, and other cross-functional teams to make plans strategically sound and operationally executable. The role manages a varied portfolio of initiatives, develops recommendations on how to focus limited resources, and helps establish repeatable processes that drive customer and business impact.
Requirements
- At least 4 years of experience in strategy, operations, consulting, growth, business operations, product strategy, investment banking, or a related analytical and cross-functional environment.
- Exceptional organizational and program-management skills, including structuring ambiguous requests and opportunities into actionable plans.
- Experience building scalable frameworks, playbooks, and operating processes for cross-functional teams.
- Strong judgment and prioritization skills.
- Excellent written and verbal communication skills, including the ability to influence senior stakeholders and navigate competing priorities.
- Strong analytical skills, including the ability to independently pull data in SQL and build models in Excel.
- Experience leading complex cross-functional initiatives from strategy through execution and measurement.
- Operationally minded, low-ego approach; comfort with ambiguity and detailed work.
- Completed Bachelor’s degree.
Responsibilities
- Lead GTM strategy for priority New Verticals growth initiatives, including merchant launches, category expansion, seasonal occasions, affordability initiatives, and product launches.
- Define customer problems, business opportunities, target audiences, value propositions, and paths to impact.
- Develop frameworks to prioritize GTM investments and determine appropriate support for initiatives.
- Create scalable customer-targeting playbooks, including audience strategy, targeting principles, and measurement approaches.
- Build analyses and models using SQL and Excel to assess customer behavior, business performance, incrementality, and return on investment.
- Develop test-and-learn plans and translate results into recommendations.
- Partner with cross-functional teams to execute strategies, aligning on goals, audiences, measurement, timelines, risks, and decisions.
- Create prioritization frameworks, repeatable playbooks, planning cadences, and decision mechanisms for GTM work.
- Manage a portfolio of initiatives and recommend where to focus resources for the greatest customer and business impact.
Benefits
- 401(k) plan with employer matching
- 16 weeks of paid parental leave
- Wellness benefits
- Commuter benefits match
- Paid time off and paid sick leave
- Medical, dental, and vision benefits
- 11 paid holidays
- Disability and basic life insurance
- Family-forming assistance
- Mental health program
- Flexible paid time off/vacation for salaried roles
- 80 hours of paid sick time per year for salaried roles
- Vacation accrual for hourly roles
- Paid sick time accrual for hourly roles
- Equity grants
- Premium healthcare
- Wellness expense reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Manager
