Associate Manager, CPG Trade Marketing

Whirlpool • Benton Harbor, MI

17d • Onsite

About The Position

The Associate Manager, CPG Trade Marketing is a critical shopper marketing team member responsible for executing go-to-market marketing strategies and plans aligned with Channel Retailer Plans. The role supports Everydrop/Water, affresh, and SWASH brands across retail channels, ecommerce, and in-store environments. It works closely with internal Brand, Product, Sales, and Operations teams, as well as external agencies, retailer media networks, and other third parties.

The role leads retailer-partnered marketing execution across retail media, online and in-store experiences, content development, product detail pages, and performance measurement. It also supports retailer and agency relationships, data-informed marketing solutions, internal sales presentations, budget management, and delivery of projects on time, on strategy, and on budget. Employees in this role work in person Monday through Friday.

Requirements

• Bachelor’s degree.
• At least 4 years of experience in one or more of the following: Marketing, Shopper Marketing, Product, Media, Brand, eCommerce, or Channel Sales.

Nice To Haves

• Bachelor’s degree in Business, Communications, or Marketing.
• Experience in Retail Media/Marketing, including paid and in-store.
• Ability to adapt quickly to a changing environment, overcome challenges, and manage multiple priorities and stakeholders using strong project management, time management, and organizational skills.
• Proven analytical skills and ability to integrate different streams of information into conclusive next steps and shareable findings.
• Proven ability to develop strong relationships and work with cross-functional teams.
• Ability to influence and lead others, including people outside the Marketing function.
• Strong oral and written communication and presentation skills.

Responsibilities

• Support marketing planning for Everydrop/Water, affresh, and SWASH brands across retail channels, ecommerce, and in-store.
• Lead plan execution with retailers across tactics including retail media, online and in-store experiences, displays, point-of-purchase, sampling, couponing, subscriptions, content development and oversight, and performance measurement.
• Develop product detail page strategies and execute them across retailers, including reviews, core content, and rich content.
• Strengthen marketing partnerships with key retailers and agency partners.
• Create marketing solutions grounded in data and research.
• Present marketing plans, updates, and results regularly to internal sales teams and in quarterly reviews.
• Own budgets in collaboration with finance and cross-functional partners, ensuring costs are accurately forecast and processed.
• Deliver projects on time, on strategy, and on budget.

Benefits

• Generous benefits package.
• Whirlpool employee discount.
• Fitness and educational reimbursement programs.
• Kitchenettes.
• At Saint Joseph/Benton Harbor locations: recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy Early Childhood Center, depending on availability and at additional cost.
• Always On Flexibility to manage personal, family, and outside-of-work commitments.
• Two weeks of work from anywhere per year, taken in minimum one-week increments.
• Four weeks of paid sabbatical leave after every five years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level