10665-Associate Manager Consumer Insights

BARCEL USA LLC•Coppell, TX

2d•Onsite

About The Position

Barcel USA is seeking a dynamic, curious, and collaborative Associate Manager, Consumer Insights to support growth across Takis, Popcornopolis, and Sanissimo. The role helps the business understand consumers, inform marketing decisions, and shape business strategy through consumer insights and analytics. It combines consumer research expertise with hands-on analysis of creative testing, brand health, panel data, and marketing effectiveness. The position supports Barcel USA and Global Marketing teams and reports to the Senior Manager, Consumer Insights. The Associate Manager leads qualitative and quantitative research from design through reporting, analyzes consumer, syndicated, sales, media, and marketing data, and translates findings into clear business implications and recommendations. The role partners with Marketing, Media & Content, Category Management, Sales, and internal and external partners to address business questions and support evidence-based decision-making.

Requirements

Bachelor's degree in Marketing, Market Research, Psychology, Business, Data Analytics, Statistics, or a related field.
2–5 years of experience in Consumer Insights, Market Research, Analytics, Marketing, or related disciplines; preferably within CPG.
Strong quantitative analysis skills, including interpreting survey data, combining complex datasets, exploring relationships, and drawing sound business conclusions.
Enthusiasm for data analysis and curiosity about investigating patterns and uncovering the reasons behind the numbers.
Ability to translate data and research findings into actionable business recommendations.
Excellent communication, presentation, and stakeholder management skills.
Demonstrated initiative, self-direction, openness to feedback, and commitment to continuous learning and development.

Nice To Haves

Experience with creative or advertising effectiveness testing.
Experience supporting brand health tracking programs or marketing effectiveness measurement, including marketing mix modeling.
Advanced proficiency in Microsoft Excel, including pivot tables, lookups, complex formulas, data cleaning and integration, charts, and analytical modeling.
Experience with significance testing, regression, segmentation, driver analysis, or multivariate analysis.
Experience with data visualization or business intelligence tools such as Power BI or Tableau.
Experience analyzing Circana, Nielsen, or other syndicated CPG datasets.
Experience leveraging AI-enabled research or analytics tools.
MBA or master's degree in a related field.

Responsibilities

Manage creative testing initiatives across advertising development and optimization.
Partner with marketing teams to evaluate consumer response to advertising and communication strategies.
Support brand health tracking programs, monitoring perceptions, awareness, consideration, usage, and brand equity.
Analyze consumer research, syndicated, sales, media, and marketing data to identify trends, diagnose performance, and uncover growth opportunities.
Develop repeatable analytical models, scorecards, and dashboards to support evidence-based decision-making.
Collaborate with internal and external partners on marketing effectiveness measurements, including marketing mix modeling and media performance analysis.
Translate complex analyses into concise business implications and actionable recommendations.
Lead qualitative and quantitative research projects from design through reporting.
Design questionnaires, discussion guides, and learning plans that generate actionable consumer understanding.
Partner with Marketing, Media & Content, Category Management, and Sales teams to address key business questions.
Present insights and recommendations compellingly and actionably to stakeholders, including senior leadership.