Associate Manager, Channel Marketing-Retail

Alcon Research•Fort Worth, TX

7d•Onsite

About The Position

Alcon is seeking an Associate Manager, Channel Marketing-Retail to support its US Vision Care Lens Channel Marketing Team in Fort Worth, Texas. The role leads data-driven marketing plans and activations for retail partners, working closely with Key Account and Brand teams. Success requires experience in customer and stakeholder relationship management, brand, commercial, or shopper marketing, and project management. The position involves working on-site at Alcon’s Fort Worth office and travel of up to 20%.

Requirements

Bachelor’s degree or equivalent years of directly related experience; alternatively, High School plus 10 years, Associate degree plus 6 years, or an M.S.
At least 2 years of relevant experience.
Ability to fluently read, write, understand, and communicate in English.

Nice To Haves

Relevant experience in Marketing, Customer Marketing, Shopper Marketing, Sales Support, Account Management, Business Analytics, or a related commercial function.
Strong project management, organizational, analytical, and problem-solving skills.
Ability to manage multiple priorities and deadlines in a fast-paced environment.
Strong written, verbal, and presentation skills.
Proficiency in Microsoft PowerPoint and Excel.
Ability to work effectively across cross-functional teams and influence without direct authority.
Ability to work on-site at Alcon’s Fort Worth office.
Willingness to travel up to 20%.

Responsibilities

Partner with Key Account leads to understand customer needs, identify opportunities, and implement solutions.
Develop and execute marketing plans for retail key accounts, from strategy through asset development and delivery, in collaboration with internal and external stakeholders.
Manage internal and external creative agency partners to meet timelines and budgets and ensure assets satisfy customer and legal requirements.
Shape content for customer meetings and participate as the marketing subject matter expert.
Use data and analytics to identify market and customer opportunities.
Analyze marketing and sales programs after completion to assess impact and return on investment.
Lead customer event sponsorship activities, including compliance approvals, booth design and delivery, and content development with Brand.
Prepare for customer meetings by developing agendas, performance reports, insights, and action plans.
Coordinate post-meeting follow-up and drive execution of priorities, decisions, and commitments.
Contribute to annual customer planning and business reviews for assigned accounts.
Develop customer-facing presentations, business updates, and performance recaps.
Manage budgets, including spend tracking, invoice processing, reconciliation, and investment monitoring.
Coordinate Direct-to-Patient, ECP, retail media, and customer-specific activation programs.
Lead internal material review and approval processes and ensure compliance requirements are met.
Build expertise in assigned retail customers while supporting broader strategic account initiatives.