Associate Manager, Channel Marketing-Retail

Alcon•Fort Worth, TX

8d•Onsite

About The Position

At Alcon, the Associate Manager, Channel Marketing-Retail supports the US Vision Care Lens Channel Marketing Team and leads data-driven marketing plans and activations for retail partners. The role works closely with Key Account and Brand teams and applies customer and stakeholder relationship management, brand, commercial and/or shopper marketing, and project management experience. The position develops and executes retailer marketing plans from strategy through asset delivery, coordinates internal and external partners, and uses market, customer, and program-performance data to guide decisions. It also supports customer meetings and planning, event sponsorships, customer-specific activations, budgets, and internal review and approval processes. The role is based at Alcon's Fort Worth, Texas location and requires travel of up to 20%.

Requirements

Bachelor's degree or equivalent years of directly related experience; alternatively, high school education plus 10 years of experience, an associate degree plus 6 years of experience, or an M.S.
At least 2 years of relevant experience.
Fluency in reading, writing, understanding, and communicating in English.

Nice To Haves

Relevant experience in Marketing, Customer Marketing, Shopper Marketing, Sales Support, Account Management, Business Analytics, or a related commercial function.
Strong project management, organizational, analytical, and problem-solving skills.
Ability to manage multiple priorities and deadlines in a fast-paced environment.
Strong written, verbal, and presentation skills.
Proficiency in Microsoft PowerPoint and Excel.
Ability to work effectively across cross-functional teams and influence without direct authority.
Ability to work on-site at Alcon's Fort Worth office.
Ability to travel up to 20%.

Responsibilities

Partner with Key Account leads to understand customer needs, identify opportunities, and implement solutions.
Develop and execute marketing plans for Key Account retailers, from strategy through asset development and delivery, in collaboration with internal and external stakeholders.
Manage internal and external creative agency partners to meet timelines and budgets and ensure assets satisfy customer and legal requirements.
Shape content for customer meetings and participate as the marketing subject matter expert.
Use data and analytics to identify market and customer opportunities.
Analyze marketing and sales programs after completion to assess impact and return on investment.
Lead customer event sponsorship activities, including compliance approvals, booth design and delivery, and content development in partnership with Brand.
Prepare for customer meetings by developing agendas, performance reports, insights, and action plans.
Coordinate post-meeting follow-up and drive execution of priorities, decisions, and commitments.
Contribute to annual customer planning and business reviews for assigned accounts.
Develop customer-facing presentations, business updates, and performance recaps.
Manage budgets, including spend tracking, invoice processing, reconciliation, and investment monitoring.
Coordinate Direct-to-Patient, ECP, retail media, and customer-specific activation programs.
Lead internal material review and approval processes and ensure compliance requirements are met.
Build expertise in assigned retail customers while supporting broader strategic account initiatives.