Associate, Growth Marketing (Advanced Trading Products)

Gemini•New York, NY

3d•$82,500 - $110,000•Hybrid

About The Position

Gemini is looking for a data-driven, crypto-native Growth Marketing Associate to join their team. This role sits at the intersection of product and growth marketing, focusing on go-to-market strategy for advanced trading products like perpetuals and margin. The associate will be responsible for building and nurturing communities of developers and power users to drive long-term adoption. The ideal candidate is comfortable with both creative strategy and in-depth analytics, moves fast, is a forward-thinking owner, and possesses a deep understanding of advanced trading products and the crypto industry. This role requires managing multiple priorities and a focus on results, offering significant ownership and opportunities for rapid growth within a results-oriented team. The position is based in New York City, NY, with a requirement to be in the office twice a week.

Requirements

2–4 years of experience in growth, product, or lifecycle marketing — ideally at a crypto, fintech, or developer-tools company
Deep familiarity with DeFi, onchain trading products, or developer ecosystems
Communicate clearly and don't wait to be told what to build next
Strong written communication skills; able to write crisp copy and compelling positioning for technical audiences
Fluent across the modern AI stack and understand how to build AI-first marketing systems
Comfort with data — you know how to measure what matters and make decisions from it
Located in NYC

Nice To Haves

experience running hackathons, ambassador programs, or community-led growth initiatives

Responsibilities

Own end-to-end GTM strategy and execution for advanced trading, stocks, and perpetuals — from positioning and messaging to launch campaigns and post-launch optimization
Partner closely with product, design, and engineering to translate complex features into compelling narratives for retail and professional audiences
Create content and campaigns that resonate with technically sophisticated audiences — developers, quants, and DeFi power users
Collaborate with product and BD teams to activate distribution partnerships
Lead marketing strategy and execution for developer-focused programs, including hackathons, the Builder Program, and trading competitions
Build and manage relationships with developer communities, Discord ecosystems, and crypto-native builder networks
Monitor funnel performance and surface insights that inform product and marketing decisions
Work with BD, product, and brand teams to ensure GTM plans are tightly coordinated across all touchpoints
Contribute to broader brand and campaign work as a subject matter expert on trading and developer audiences