Associate Director, US Integrated Marketing (Interim)
About The Position
Bumble is seeking an interim Associate Director of US Integrated Marketing for an 8-month fixed-term appointment covering maternity leave. The role leads high-impact campaigns at the intersection of brand strategy, creative storytelling, and cross-channel marketing execution, with the aim of driving US brand favorability, relevance, and resonance. It translates business objectives into integrated marketing strategies and works closely with creative, communications, media, and product marketing teams to deliver campaigns across the United States. The position leads four direct reports and maintains continuity and momentum across ongoing initiatives during the transition. The role oversees integrated go-to-market planning and execution, media and creator workstreams, and talent partnerships. It uses market insights and performance trends to shape campaigns and product strategy, monitors campaign impact on brand awareness and user acquisition, and develops learnings from successes and failures. The position requires adapting to shifting priorities and making strategic recommendations on the marketing and paid media mix.
Responsibilities
- Lead the development and execution of marketing strategy and integrated go-to-market plans.
- Manage internal and external partners in developing integrated campaigns, including writing briefs, providing strategic feedback, reviewing creative assets, creating go-to-market plans and decks, and managing execution, performance analysis, and reporting.
- Ensure campaigns are delivered on time and within budget through effective project management.
- Collaborate with Creative, PR, Media, Product Marketing, Partnerships, and Growth teams to develop holistic plans against key market business metrics.
- Lead four direct reports, overseeing strategy and cohesive execution across workstreams.
- Collaborate with the media agency to ensure strategic alignment, seamless execution, and ongoing optimization across paid channels.
- Oversee US influencer and creator workstreams, guiding strategy and day-to-day execution.
- Contribute to celebrity, talent, influencer, and creator strategy; work with agencies, including UTA, to identify, negotiate, and manage talent partnerships.
- Build and scale the US creator ecosystem, leading macro- and micro-creator strategy to drive awareness, engagement, and authentic conversation about dating on Bumble.
- Act as the day-to-day contact for talent and agency partners, including UTA, and coordinate partnership deliverables.
- Partner with Product to incorporate cultural insights into product strategy and keep product experiences aligned with changing dating behaviors and expectations.
- Monitor campaign effectiveness on brand awareness and user acquisition, using data to inform decisions.
- Develop and share in-market learnings based on successes and failures.
- Navigate shifting priorities and weekly pivots with sound judgment and a solutions-first approach.
- Determine the marketing mix and make strategic recommendations on paid media mix.
Benefits
- Medical, dental, and vision insurance, with eligibility beginning on the first of the month following the date of hire.
- Unlimited PTO, one company-wide week off, and weekly Focus Fridays.
- Fully paid life and long-term disability insurance.
- 401(k) with a 4% company match when the employee contributes 6%.
- Monthly wellness benefit and access to Noom, Unmind, and Your Money Line.
- Maternity and fertility benefit and 26 weeks of paid parental leave.
- Premium app access.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
