Associate Director, US Integrated Marketing (Contractor)

Bumble • New York, NY

19h

About The Position

Bumble is seeking an interim Associate Director of US Integrated Marketing for a six-month fixed-term assignment covering maternity leave. The role leads high-impact campaigns at the intersection of brand strategy, creative storytelling, and cross-channel marketing execution, with the goal of increasing Bumble's brand favorability in the US. It translates business objectives into integrated marketing strategies and works closely with creative, communications, media, product marketing, partnerships, and growth teams to scale Bumble's brand across the United States. The position leads four direct reports and maintains continuity and momentum across ongoing initiatives during the transition.

The Associate Director oversees integrated go-to-market plans and campaigns from briefing and creative review through execution, performance analysis, and reporting. The role manages internal and external partners, budgets, schedules, paid-channel optimization, and US influencer and creator workstreams. It also contributes to talent partnership strategy, grows Bumble's creator ecosystem, brings cultural insights to product strategy, and uses campaign and market data to guide decisions and recommendations.

Requirements

• At least 8 years of experience in brand, integrated, or strategic marketing.
• Bachelor's degree.
• Proven track record of launching multi-channel campaigns that drive emotional connection and measurable results.
• Strong leadership experience overseeing channel leads and guiding overall strategy.
• Marketing and/or media experience with deep expertise and understanding of the US market.
• Creative problem-solving skills and a solutions-oriented mindset.
• Ability to meet tight deadlines, adapt to changing priorities, and balance short-term needs with long-term strategic initiatives.
• Solid understanding of the media landscape, channels, and measurement.
• Strong analytical skills to assess campaign success and market performance.
• Experience using data and metrics to measure impact and adjust strategy.
• Proven ability to cultivate and lead high-performing teams with empathy, vision, and a commitment to growth and collaboration.

Nice To Haves

• Experience in consumer technology, lifestyle, or culturally driven brands.
• MBA or Master's degree.
• Experience managing celebrity, talent, influencer, or creator partnerships, including agency relationships.

Responsibilities

• Lead the development and execution of marketing strategy and integrated go-to-market plans.
• Manage internal and external partners to develop integrated campaigns, write briefs, provide strategic feedback, review creative assets, prepare go-to-market plans and decks, and manage campaign execution, performance analysis, and reporting.
• Ensure campaigns are delivered on time and within budget through effective project management.
• Collaborate with creative, PR, media, product marketing, partnerships, and growth teams to develop holistic plans against key market business metrics.
• Lead and direct four US Integrated Marketing direct reports, overseeing strategy and cohesive execution across workstreams.
• Partner with the media agency to ensure strategic alignment, seamless execution, and continuous optimization across paid channels.
• Oversee US influencer and creator workstreams, including strategy and day-to-day execution.
• Contribute to celebrity, talent, influencer, and creator strategy; partner with agencies, including UTA, to identify, negotiate, and manage talent partnerships.
• Build and scale the US creator ecosystem and lead macro- and micro-creator strategy to drive awareness, engagement, and authentic conversation about dating on Bumble.
• Serve as the day-to-day contact for talent and agency partners, including UTA, and coordinate partnership deliverables.
• Partner with Product to bring cultural insights into product strategy and help Bumble's product experiences evolve with changing dating behaviors and expectations.
• Monitor campaign effectiveness on brand awareness and user acquisition, use data to guide decisions, and share in-market learnings from successes and failures.
• Navigate shifting priorities and weekly pivots with sound judgment and a solutions-first approach.
• Determine the marketing mix and make strategic recommendations about the paid media mix.

Benefits

• Medical, dental, and vision insurance, with eligibility beginning on the first of the month following the date of hire.
• Unlimited paid time off, one company-wide week off, and weekly Focus Fridays.
• Fully paid life and long-term disability insurance.
• 401(k) with a 4% company match when the employee contributes 6%; 90-day eligibility.
• Monthly wellness benefit and access to Noom, Unmind, and Your Money Line.
• Maternity and fertility benefit and 26 weeks of paid parental leave.
• Premium app access.

What This Job Offers

• Job Type: Full-time
• Career Level: Director