Associate Director, US College Sales

Sage•Washington, DC
•$115,000 - $135,000

About The Position

The Associate Director, US College Sales leads regional sales performance across multiple districts and develops District Sales Managers into strategic leaders. The role sets regional strategy, strengthens execution discipline, forecasting, and pipeline health, and aligns people and resources to grow adoptions, market share, courseware, and recurring revenue. As a member of the College Sales Leadership Team, the Associate Director partners with the Vice President to shape the direction of US College Sales. The role requires frequent overnight travel and regular field presence across assigned districts, particularly during peak selling seasons and major sales or customer events. Sage offers hybrid or remote work depending on the role; the work arrangement for this specific position is not specified. Sage provides a comprehensive benefits package and supports an inclusive and accessible recruitment process.

Requirements

  • 10 or more years of higher education sales experience, including substantial sales leadership and people-management responsibility.
  • A record of developing high-performing managers and teams and delivering sustained business results.
  • Strong strategic, commercial, analytical, and data-literacy skills, including pipeline and performance analysis.
  • Executive-level communication and influence across functions and organizational levels.
  • Ability to lead through managers, delegate with accountability, address performance gaps constructively, and sustain change.

Nice To Haves

  • Experience with courseware, direct-to-student or recurring-revenue models, CRM discipline, Power BI, and Seismic.
  • Experience leading multiple districts or a geographically distributed field organization.

Responsibilities

  • Translate College Sales priorities into measurable regional plans and consistent field execution.
  • Coach District Sales Managers to understand their business, develop their teams, and act on leading indicators.
  • Establish accountability for pipeline progression, customer engagement, CRM discipline, forecasting, resource allocation, and results.
  • Own regional sales performance, market-share growth, courseware adoption, and recurring-revenue outcomes.
  • Conduct regular business, pipeline, talent, and performance discussions with District Sales Managers.
  • Use CRM, Power BI, Seismic, and other available data to identify gaps, challenge assumptions, and establish actions that improve results.
  • Align District Sales Managers, Account Executives, Product Specialists, Sales Engineers, and partners around high-value opportunities and priority accounts.
  • Recruit, onboard, develop, and retain sales managers; support succession, staffing, territory coverage, and performance management.
  • Manage regional expenses, travel, and sampling investments with attention to customer impact and return.
  • Lead change across the region and contribute to College Sales leadership, planning, and national sales meetings.
  • Maintain frequent overnight travel and regular field presence across assigned districts, especially during peak selling seasons and major sales or customer events.

Benefits

  • Comprehensive PPO medical, dental, and vision benefits, with Sage covering most premium costs.
  • Company-sponsored anniversary trip every five years.
  • 401(k) matching at 100% up to 5% of pay.
  • Financial support for bachelor's and graduate-level degree programs.
  • Financial support for learning for personal interest.
  • Other significant meaningful benefits.
  • Hybrid or remote work, depending on the role.
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