Associate Director, US Access Strategy - Psychiatry
About The Position
The Associate Director, US Access Strategy - Psychiatry designs and implements market access tactics that deliver on the Cobenfy access strategy defined by the Neuroscience Access Strategy Lead. As a core member of the Cobenfy brand team, the role partners with brand and indication leads and matrix teams to develop and execute plans, monitor metrics, coordinate collaborators, and manage agency partners. The position reports directly to US MAx within the Neuroscience Access Strategy organization. The role leads access strategy execution across psychiatry indications, including payer marketing and sales support, promotional materials, field-team rollout, annual brand and functional planning, payer-related communications, and operating expense management. It also collaborates with training teams to equip the MAx team to engage customers on access topics.
Requirements
- Bachelor's degree or equivalent.
- Four to seven years of relevant marketing or brand management experience, customer-facing Market Access experience, or relevant market access functional experience such as Pricing & Contracting, Reimbursement, or Policy.
- Working knowledge of the US government payor space.
- Exceptional interpersonal and communication skills to drive performance within a matrix organization and form productive partnerships.
- Ability to work across boundaries and partner with stakeholders to build consensus and achieve results.
- Experience and knowledge of promotional regulatory processes.
- Ability to adapt to new processes and adopt new capabilities, such as agile ways of working and modular content creation.
- Demonstrated ability to drive execution of key initiatives and meet deadlines.
Nice To Haves
- MBA and/or PharmD.
- Experience working in psychiatry or other serious mental illness categories.
Responsibilities
- Lead collaboration with cross-matrix partners to execute a comprehensive access strategy across psychiatry indications.
- Coordinate with Sales, Brand Team, AEs, BI&A, and Pricing & Contracting to develop pull-through targeting, messages, and tools for brand launch and growth.
- Identify critical design elements of tactics intended to accelerate desired behavioral changes.
- Coordinate operational planning for payer marketing plans and sales meetings in accordance with the overall US Cobenfy strategy.
- Design tactics informed by market research, Commercialization Analytics, and customer-facing access and brand teams.
- Develop and own tactics in partnership with MAx and brand teams, the PReP team, and external partners.
- Roll out tactics with field-based teams, including Sales, PALs, and AEs, directly or through POA and launch meetings.
- Manage agencies and other vendors developing promotional materials and tactics.
- Contribute to annual brand planning and functional planning processes.
- Review payer-related communications and serve as the brand's primary point person for Account Executives and Sales.
- Manage the operating expense budget to align tactic execution with the brand plan.
- Collaborate with training teams and support MAx team training on tools, resources, market intelligence, and the policy landscape.
Benefits
- Comprehensive benefit plans, including wellbeing support, retirement and financial protection benefits, and medical, dental, vision, life, and disability insurance offerings.
- Flexible Time Off without a set accrual limit for eligible U.S.-based exempt employees, subject to manager approval.
- 11 paid company holidays per year for eligible employees.
- Depending on eligibility, paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs.
- Eligible employees may receive an annual Global Shutdown between Christmas Day and New Year's Day.
- Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires, subject to manager approval, 11 paid company holidays, and 3 optional holidays.
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What This Job Offers
Job Type
Full-time
Career Level
Director
