Director, Channel Strategy - US

AstraZeneca • Gaithersburg, MD

17h • Hybrid

About The Position

The Director, Channel Strategy will define how US customers discover, evaluate, and trust AstraZeneca medicines across an AI-influenced, always-on landscape. The role shapes how channels and emerging AI-enabled discovery environments work together, helping teams move from isolated channel choices to coordinated, customer-journey-driven decisions that improve engagement with healthcare professionals and consumers.

In partnership with commercial, brand, customer experience, analytics, and functional teams, the Director will build scalable strategy frameworks, guide investment decisions, and raise channel strategy maturity across the US market. The role is focused on data-driven, technology-enabled execution that supports access to life-changing medicines.

The position is based on an in-person working expectation of an average minimum of three days per week in the office, with flexibility considered.

Requirements

• Bachelor's degree.
• At least 10 years of experience.
• Significant experience in channel strategy, omnichannel strategy, paid media, web, CRM, digital customer engagement, or related disciplines.
• Proven success leading cross-functional strategic programs in a complex, matrixed organization.
• Strong understanding of how channels work together across the customer journey, including experience spanning media strategy, web strategy, search, content ecosystems, CRM, and digital customer engagement.
• Demonstrated ability to translate complex business and customer needs into clear, integrated strategic recommendations.
• Strong background in measurement and performance evaluation, including KPI development, optimization approaches, and using data to guide decisions.
• Excellent stakeholder management, communication, and facilitation skills, including the ability to influence senior leaders and align diverse partners.
• Experience working effectively across teams with different levels of digital sophistication, organizational maturity, and business priorities.

Nice To Haves

• Experience in a regulated industry, preferably healthcare, life sciences, or pharmaceuticals.
• Understanding of US healthcare marketing, including channel considerations for HCP and patient engagement in a compliant, highly regulated environment.
• Understanding of AI-enabled discovery, evolving search behaviors, and how authoritative content and digital signals influence visibility and trust.
• Familiarity with integrated planning across paid, owned, and earned channels.
• Experience working with agencies, analytics partners, and cross-functional commercial teams in large multinational or enterprise environments.
• Knowledge of tools and approaches used in digital analytics, media measurement, web performance, dashboarding, and strategic planning.
• Experience building frameworks, playbooks, or governance models that support enterprise or market adoption.

Responsibilities

• Lead integrated channel strategy with the US market, creating frameworks and recommendations that connect paid, owned, earned, and emerging digital channels to business objectives.
• Partner with US business stakeholders, brand teams, media, web, content, and medical partners to align channel strategy with portfolio and brand priorities.
• Provide strategic guidance on evolving the digital presence in response to changing customer behavior, AI-powered discovery, search trends, and the importance of trusted, well-structured, authoritative content.
• Develop strategy frameworks and governance principles that improve the consistency, quality, and scalability of decision-making across brands with varying levels of digital maturity.
• Define measurement frameworks and KPIs with analytics teams to assess integrated channel strategy impact and enable data-driven optimization.
• Identify opportunities across media models, digital experiences, content distribution, personalization, and AI-enabled engagement capabilities.
• Drive knowledge sharing, coach teams, promote best practices, and raise channel strategy maturity across the US organization.

Benefits

• Flexible working arrangements alongside the expectation of working in the office an average minimum of three days per week.
• Support to experiment, learn quickly, and develop digital capabilities.
• An inclusive environment with equal employment opportunities and accommodations for applicants with disabilities or special needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Director