Director, Channel Strategy - US

AstraZeneca • Gaithersburg, MD

1d • Hybrid

About The Position

The Director, Channel Strategy will define how US customers discover, evaluate, and trust AstraZeneca medicines across an AI-influenced, always-on landscape. The role shapes how channels and emerging AI-enabled discovery environments work together, moving teams from isolated channel decisions to orchestrated, customer-journey-driven strategies that improve engagement with healthcare professionals and consumers.

Partnering with commercial, brand, customer experience, analytics, and functional teams, the Director will build scalable frameworks, guide investment decisions, and raise channel strategy maturity across the US market. The work is grounded in data, enabled by technology, and focused on improving how people access life-changing medicines.

The position is based on an in-person working model averaging at least three days per week in the office, with flexibility around individual needs.

Requirements

• Bachelor's degree.
• 10 years of experience required.
• Significant experience in channel strategy, omnichannel strategy, paid media, web, CRM, digital customer engagement, or related disciplines.
• Proven success leading cross-functional strategic programs in a complex, matrixed organization.
• Strong understanding of how channels work together across the customer journey, including experience spanning media strategy, web strategy, search, content ecosystems, CRM, and digital customer engagement.
• Demonstrated ability to translate complex business and customer needs into clear, integrated strategic recommendations.
• Strong background in measurement and performance evaluation, including KPI development, optimization approaches, and using data to guide decisions.
• Excellent stakeholder management, communication, and facilitation skills, including the ability to influence senior leaders and align diverse partners.
• Experience working across teams with different levels of digital sophistication, organizational maturity, and business priorities.

Nice To Haves

• Experience in a regulated industry, preferably healthcare, life sciences, or pharmaceuticals.
• Understanding of US healthcare marketing, including channel considerations for HCP and patient engagement in a compliant, highly regulated environment.
• Understanding of AI-enabled discovery, evolving search behaviors, and how authoritative content and digital signals influence visibility and trust.
• Familiarity with integrated planning across paid, owned, and earned channels.
• Experience working with agencies, analytics partners, and cross-functional commercial teams in large multinational or enterprise environments.
• Knowledge of tools and approaches used in digital analytics, media measurement, web performance, dashboarding, and strategic planning.
• Experience building frameworks, playbooks, or governance models that support enterprise or market adoption.

Responsibilities

• Lead integrated channel strategy with the US market, creating frameworks and recommendations that connect paid, owned, earned, and emerging digital channels to business objectives.
• Partner with US business stakeholders, brand teams, media, web, content, and medical partners to align channel strategy with portfolio and brand priorities.
• Guide the evolution of the digital presence in response to changing customer behavior, AI-powered discovery, search trends, and the importance of trusted, well-structured, authoritative content.
• Develop strategy frameworks and governance principles that improve consistency, quality, and scalable decision-making across brands with different levels of digital maturity.
• Define measurement frameworks and KPIs with analytics teams to assess integrated channel strategy and enable data-driven optimization.
• Identify opportunities in media models, digital experiences, content distribution, personalization, and AI-enabled engagement capabilities.
• Drive knowledge sharing and coach teams by promoting best practices and raising channel strategy maturity across the US organization.

Benefits

• Flexible working arrangements around the expectation of working from the office at least three days per week on average.
• Support to experiment, learn quickly, and develop digital capabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director