Associate Director, Channel Strategy - Media (US)

AstraZeneca • Wilmington, DE

3d • Hybrid

About The Position

The Associate Director, Channel Strategy will connect channels across the US market to create coherent, measurable experiences that move healthcare professionals and patients from discovery to action. The role translates business priorities into connected recommendations, builds scalable channel frameworks, guides investment decisions, and advances customer-centered engagement in partnership with commercial leaders, brand teams, customer experience, analytics, and agencies.

The position supports channel strategy across paid, owned, earned, and emerging digital channels, with a focus on journey-led media planning, coordinated execution, digital presence evolution, governance, investment prioritization, measurement, and innovation. It will help the organization adapt to AI-powered discovery, evolving search behavior, and the need for authoritative, well-structured content. The role also coordinates work across internal teams and agencies through day-to-day planning, material development, synthesis, and progress tracking.

The position is part of a fast-paced, science-driven commercial community supporting breakthrough medicines and customer experiences across therapy areas. The role is expected to work from the office an average of at least three days per week, with flexibility.

Requirements

• Bachelor’s degree.
• At least 6 years of experience in channel strategy, media strategy, paid media, web, CRM, digital customer engagement, or related disciplines.
• Experience supporting cross-functional strategic initiatives in a complex, matrixed organization.
• Strong understanding of how channels work together across the customer journey, including media strategy, web strategy, search, content ecosystems, CRM, and digital customer engagement.
• Experience translating business and customer needs into clear recommendations and actionable plans.
• Experience with measurement and performance evaluation, including KPI development and using data to guide decisions.
• Strong stakeholder management, communication, and collaboration skills.

Nice To Haves

• Experience in a regulated industry, preferably healthcare, life sciences, or pharmaceuticals.
• Understanding of US healthcare marketing, including HCP and patient engagement in a compliant environment.
• Understanding of AI-enabled discovery, evolving search behaviors, and the role of authoritative content in visibility and trust.
• Familiarity with paid, owned, and earned channel planning.
• Experience working with agencies, analytics partners, and cross-functional commercial teams.
• Knowledge of digital analytics, media measurement, web performance, dashboarding, and strategic planning tools and approaches.

Responsibilities

• Support development of a connected US channel strategy that links paid, owned, earned, and emerging digital channels to business objectives and brand priorities.
• Help brands move from siloed decisions to journey-led media planning for healthcare professionals and patients.
• Partner with business collaborators, brand teams, media, web, content, CRM, analytics, customer experience, and agency partners to align channel strategy with portfolio needs and coordinate execution.
• Develop recommendations for adapting the digital footprint to changing customer behavior, AI-powered discovery, evolving search patterns, and the need for authoritative, well-structured content.
• Support creation of channel strategy frameworks, playbooks, and governance principles to improve consistency, compliance, and scalability.
• Contribute analysis and recommendations on channel mix, prioritization, and budget allocation based on customer needs, market dynamics, business goals, and performance insights.
• Partner with analytics and marketing sciences to support measurement frameworks, metric development, and continuous optimization.
• Identify and evaluate opportunities in media models, digital experiences, content distribution, personalization, and AI-enabled engagement.
• Coordinate internal teams and agencies through day-to-day work, material development, synthesis of inputs, and progress tracking.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior