Associate Director, Media Strategy & Planning

Sanofi • Cambridge, MA

1d

About The Position

The Associate Director, Media Strategy & Planning serves as the strategic media lead for one of Sanofi’s largest and most dynamic brands. The role develops and leads integrated media strategies to support customer engagement, advance franchise objectives, and deliver measurable business outcomes. Working closely with Brand, Digital, Analytics, agency, and other cross-functional teams, the position oversees media strategy, planning, execution, and optimization across channels and indications.

The role sits within the North America Go-to-Market Capabilities Omnichannel team, which supports Sanofi’s North American businesses with customer-focused marketing across channels. The team brings together omnichannel strategy, media, web, personalization, campaign management, operations, and transformation capabilities. The Associate Director also contributes to broader transformation efforts, including agile ways of working, standardization, continuous improvement, and the development of specialist-centric engagement models.

Requirements

• Bachelor’s degree required.
• 8+ years of experience in media strategy, digital marketing, media planning, performance marketing, omnichannel marketing, or related roles.
• Pharmaceutical media experience required; brand-side, agency-side, or relevant consulting/pharma media experience is considered.
• Experience with both HCP and DTC media required.

Nice To Haves

• Experience supporting specialty pharmaceutical brands and/or multi-indication portfolios.
• Experience managing media agencies and cross-functional stakeholder relationships.
• Both agency-side and brand-side experience; agency experience is strongly preferred.
• MBA or advanced degree preferred.

Responsibilities

• Lead development and evolution of the brand’s media roadmap, audience framework, learning agenda, KPIs, annual channel plans, business objectives, and investment priorities across indications.
• Serve as the primary strategic media partner to Brand Marketing teams across Dermatology, Respiratory, and Gastroenterology; participate in annual brand planning and translate brand strategies into integrated omnichannel media plans.
• Oversee media budget allocation, forecasting, channel investment strategies, and performance against business objectives; identify opportunities to improve efficiency and maximize return on investment.
• Lead and manage the brand’s Media Agency of Record, including planning, execution, optimization, performance measurement, governance, and capability development.
• Establish and communicate leading and lagging KPIs, measurement frameworks, and learning agendas to demonstrate media effectiveness, inform optimization, and support franchise growth.
• Partner with Data, Analytics, Insights, Omnichannel, Consumer Media, Search, and Brand teams to identify optimization opportunities, develop actionable recommendations, and coordinate customer engagement across channels.
• Drive innovation through audience-first planning, advanced targeting strategies, emerging media technologies, and omnichannel engagement approaches.
• Collaborate with Brand, Digital, Omnichannel Operations, Procurement, Legal, Finance, agency, and alliance stakeholders to ensure compliant, efficient, and effective media execution.
• Stay current on healthcare media trends, measurement methodologies, targeting capabilities, and industry innovations; identify opportunities to strengthen media capabilities and competitive advantage.
• Contribute to GTMC transformation initiatives by championing agile working, standardization, continuous improvement, best-practice sharing, and the shift from indication-based planning to specialist-centric engagement models.

Benefits

• Health and wellbeing benefits, including high-quality healthcare, prevention, and wellness programs.
• At least 14 weeks of gender-neutral parental leave.
• Company employee benefit programs; eligibility may apply.
• Rewards package recognizing employee contributions and impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Director