Associate Director, Media Strategy & Planning

Sanofi • Cambridge, MA

1d • $148,500 - $214,500

About The Position

The Associate Director, Media Strategy & Planning serves as the strategic media lead for one of Sanofi’s largest and most dynamic brands. The role develops and leads integrated media strategies across multiple channels and indications to support customer engagement, advance franchise objectives, and drive measurable business outcomes. The position partners closely with Brand, Digital, Analytics, and agency teams, overseeing media strategy, planning, execution, and optimization in a complex matrix environment.

The role is part of the North America Go-to-Market Capabilities Omnichannel team, which supports Sanofi’s North American businesses through customer-focused marketing across channels. The team brings together omnichannel strategy, media, web, personalization, campaign management, operations, and transformation capabilities. The position is based in Cambridge, Massachusetts.

Requirements

• Bachelor’s degree required.
• At least 8 years of experience in media strategy, digital marketing, media planning, performance marketing, omnichannel marketing, or related roles.
• Pharmaceutical media experience required; brand-side, agency-side, or relevant consulting/pharma media experience is considered.
• Experience with both HCP and DTC media required.

Nice To Haves

• Experience supporting specialty pharmaceutical brands and/or multi-indication portfolios.
• Experience managing media agencies and cross-functional stakeholder relationships.
• Both agency-side and brand-side experience; agency experience is strongly preferred.
• MBA or advanced degree preferred.

Responsibilities

• Lead the development and evolution of the brand’s media roadmap, audience framework, learning agenda, KPIs, annual channel plans, business objectives, and investment priorities across all indications.
• Serve as the primary strategic media partner to Brand Marketing teams across Dermatology, Respiratory, and Gastroenterology; participate in annual brand planning and translate brand strategies into integrated omnichannel media plans.
• Oversee media budget allocation, forecasting, channel investment strategies, and performance against business objectives; identify opportunities to improve efficiency and maximize return on investment.
• Lead and manage the brand’s Media Agency of Record, overseeing planning, execution, optimization, performance measurement, governance, and capability development.
• Establish and communicate leading and lagging KPIs, measurement frameworks, and learning agendas to demonstrate media effectiveness, inform optimization, and support franchise growth.
• Partner with Data, Analytics, Insights, Omnichannel, Consumer Media, Search, and Brand teams to identify optimization opportunities, develop actionable recommendations, and ensure cohesive customer engagement across channels.
• Drive innovation through audience-first planning, advanced targeting, emerging media technologies, and omnichannel engagement approaches.
• Collaborate with Brand, Digital, Omnichannel Operations, Procurement, Legal, Finance, agency, and alliance stakeholders to ensure compliant, efficient, and effective media execution.
• Stay current on healthcare media trends, measurement methodologies, targeting capabilities, and industry innovations; identify opportunities to strengthen media capabilities and competitive advantage.
• Contribute to GTMC transformation initiatives by championing agile ways of working, standardization, continuous improvement, best-practice sharing, and specialist-centric engagement models.

Benefits

• At least 14 weeks’ gender-neutral parental leave.
• Health and wellbeing benefits, including high-quality healthcare, prevention, and wellness programs.
• Company employee benefit programs; further details are available through the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Director