Manger, Media Strategy & Planning

Starz•Los Angeles, CA

1d•$67,200 - $101,745

About The Position

The Manager, Media Strategy and Planning assists in developing and executing domestic paid media plans for Starz Entertainment (STE), ensuring plans support marketing initiative objectives and are executed efficiently and on time. The role leads regular maintenance of paid media campaigns and manages multi-tactical plans across channels including TV, digital, social, OOH, print, and audio. It is a fast-paced, multifaceted position requiring strong organization, communication, and creativity. The position supports paid media strategy and planning across STARZ Originals, Brand, Affiliate, and Trade initiatives; manages hands-on paid social campaign execution and optimization; and partners with the media agency to translate campaign objectives, target audiences, and marketing priorities into cross-channel strategies. The Manager evaluates plans, audience strategies, platform recommendations, flighting, and budgets across Linear, Digital, Social, Streaming/CTV, OOH, and Audio. The role oversees day-to-day agency and partner communications, campaign budgets, timelines, placements, creative requirements, deliverables, performance monitoring, and optimization. It works with Analytics and cross-functional teams to turn reporting into actionable recommendations and steward media investments, including savings, make-goods, and credits. The Manager also coordinates creative assets and specifications, develops briefs, supports RFPs and partnerships, and builds relationships with media partners and vendors. The position offers an estimated starting salary range of $67,200 to $101,745 per year for the Los Angeles, CA locale. Full-time employees are eligible for medical, dental, and vision coverage, a 401(k) plan with company match, paid holidays, accrued vacation, sick leave, wellness leave, and a discretionary annual bonus. Other listed benefits include merit increases and tuition reimbursement up to a graduate degree.

Requirements

At least 4 years of experience in media planning, entertainment marketing, agency, client-side media, or a related field.
Hands-on experience building, managing, and optimizing paid social campaigns, including direct experience using paid social buying platforms.
Strong understanding of paid media planning and execution across Linear, Digital, Social, Streaming/CTV, OOH, and Audio.
Experience managing media agencies, campaign budgets, audience targeting, optimization, and performance reporting.
Strong organizational and project management skills, with the ability to manage multiple campaigns, budgets, timelines, and priorities simultaneously.
Strong communication and presentation skills, with demonstrated experience working across cross-functional teams.

Nice To Haves

Experience in streaming, television, or entertainment.

Responsibilities

Support development of paid media strategies and plans across STARZ Originals, Brand, Affiliate, and Trade initiatives.
Execute and optimize paid social campaigns hands-on across Meta, TikTok, Reddit, X, Snapchat, Pinterest, and emerging platforms.
Partner with the media agency to translate campaign objectives, target audiences, and marketing priorities into effective cross-channel media strategies.
Evaluate media plans, audience strategies, platform recommendations, flighting, and budget allocations across Linear, Digital, Social, Streaming/CTV, OOH, and Audio.
Stay current on emerging platforms, audience behaviors, targeting capabilities, and media opportunities to inform campaign recommendations.
Manage day-to-day agency and partner communications to ensure campaigns are executed accurately, efficiently, and on time.
Track campaign budgets, timelines, placements, creative needs, and key deliverables across multiple campaigns.
Monitor campaign performance and work with agencies and Analytics to identify optimization opportunities and measure results against campaign objectives and business KPIs.
Synthesize campaign reporting and performance data into actionable insights and recommendations for ongoing and future media strategy.
Manage financial stewardship of media investments, including budgets, savings, make-goods, and credits.
Collaborate with Creative, Marketing, PR, Digital/Social, Direct Response, Research/Analytics, Affiliate, and other teams to align campaign priorities.
Manage media creative needs, specifications, deadlines, and delivery, and help identify appropriate assets and messaging for audiences and platforms.
Develop briefs and support RFPs for media partners, custom opportunities, and strategic partnerships.
Build and maintain relationships with media partners and vendors to support effective campaign execution and identify new opportunities.