VP, Media Strategy and Planning

Klick • Philadelphia, PA

22h

About The Position

The VP, Media Strategy and Planning will lead Klick's media strategy and planning capabilities, setting the investment philosophy, channel frameworks, and audience architecture that support client business outcomes. The role will build and develop a high-performing media strategy team with strong analytical, strategic, and cross-channel expertise.

The VP will own C-suite client relationships for media strategy, advising on investment strategy, audience planning, and omnichannel integration. They will advance media measurement and planning through analytics, data partnerships, and attribution approaches that demonstrate media ROI. The role will also transform Klick's media planning discipline by establishing future-state capabilities, technology investments, and operational models that scale planning quality across the client portfolio.

Requirements

• 14–18 years of media strategy and planning experience in healthcare, pharmaceutical, or life sciences advertising, including a track record of building and leading high-performance media teams.
• Expertise in integrated media strategy across paid, owned, and earned channels, including digital, broadcast, print, and emerging media, with deep knowledge of pharmaceutical audience targeting and compliance requirements.
• Proven ability to manage senior client relationships, present media strategy and performance recommendations at the C-suite level, and grow media accounts through strategic counsel.
• Strong client relationship skills across a broad portfolio, including the ability to read the room and adapt approach to the account.
• Experience building media capabilities, establishing planning methodologies, and developing team talent to create a differentiated media practice in an agency context.
• Strong analytical acumen and expertise in media measurement, attribution modeling, and marketing mix optimization, with the ability to translate data into strategic business insight.

Nice To Haves

• Demonstrated thought leadership through speaking engagements, publications, or industry recognition.
• Experience leading organizational transformation and change management.
• MBA or advanced degree in a related field.
• Experience with emerging technologies and their application to marketing and communications.
• Comfort and enthusiasm for using AI as a regular part of work.

Responsibilities

• Lead Klick's media strategy and planning capabilities, defining investment philosophy, channel frameworks, and audience architecture to drive client business outcomes.
• Build and develop a high-performing media strategy team, cultivating analytical depth, strategic thinking, and senior-level cross-channel expertise.
• Own C-suite client relationships for media strategy and advise on investment strategy, audience planning, and omnichannel integration.
• Champion advanced analytics, data partnerships, and attribution approaches to demonstrate media ROI and drive measurement and planning innovation.
• Transform the media planning discipline by defining future-state capabilities, technology investments, and operational models that scale planning quality across the portfolio.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed