Associate Director, Strategic Marketing - BioPharma & CRO Solutions
About The Position
The Associate Director, Strategic Marketing – BioPharma & CRO Solutions leads, manages, and expands CST’s antibody-based product portfolio and services for BioPharma and service-provider segments such as CROs. The role leads a team consisting of a Product Manager and a Product Marketing Manager, and owns strategy, roadmaps, and commercialization for custom and customized services, including conjugation, mass spectrometry services, format and buffer customization, and antibody discovery and engineering. The role also builds business cases for new custom capabilities. Working closely with CST’s Custom Solutions Lead, the Associate Director applies hands-on experience with antibody-based products and services in an industry setting and deep segment and customer knowledge to develop differentiated messaging, sales enablement, and go-to-market execution. These efforts are tailored to BioPharma and CRO workflows, regulatory contexts, quality expectations, and procurement models. The position reports to the Senior Director of Strategic Marketing.
Requirements
- Advanced degree (Master’s or PhD) in life sciences, such as molecular biology or biochemistry, or a related field.
- 10 or more years of experience in the life sciences industry, including hands-on experience using antibody-based products and services in an industry setting such as BioPharma, CRO, or a related setting.
- At least 5 years of portfolio-management experience, including proven management of a service portfolio such as custom or contract services.
- Experience managing or leading a team.
- Direct BioPharma/CRO experience, such as working at, selling to, or partnering closely with BioPharma/CRO organizations.
- Experience with portfolio performance management, including revenue, margin, and lifecycle tracking.
- Experience working with global sales channels and distributors.
- Ability to build strong cross-functional relationships.
- Customer focus and a collaborative, team-oriented approach.
- Strong people-leadership skills and a track record of building, coaching, and developing high-performing teams.
- Deep technical expertise in antibody-based products and services and ability to translate it into portfolio and commercial decisions.
- Strong portfolio performance-management skills and a data-driven approach to prioritization.
- Excellent communication and presentation skills, including simplifying complex scientific and commercial concepts for diverse audiences.
- Commitment to quality and continuous improvement.
- Strong problem-solving skills and willingness to think outside the box.
- Comfort working in a dynamic, fast-paced environment.
Nice To Haves
- MBA.
- Experience with antibody-based reagents or related life science tools.
- Experience leading teams that include product management or product marketing roles.
Responsibilities
- Develop a deep understanding of BioPharma and CRO segments, including segment size, growth drivers, and technology trends.
- Design and execute market research, including voice-of-customer interviews, surveys, and advisory boards, to guide portfolio investment.
- Lead, coach, and develop a team of two: a Product Manager and a Product Marketing Manager; set goals and priorities and collaborate with the Custom Solutions Lead.
- Manage, expand, and maintain the roadmap for CST’s antibody-based product portfolio supporting BioPharma discovery and clinical applications, and build business cases for additions.
- Own the strategy, roadmap, and commercialization of custom and customized services, including conjugation, mass spectrometry services, format and buffer customization, and custom antibody discovery and engineering, in partnership with the Custom Solutions Lead.
- Build and present data-driven business cases for expansion into new custom capabilities.
- Define pricing, contracting, and tiered service models for BioPharma and CRO buyers.
- Partner cross-functionally to ensure product supply, custom-service capacity, service-level agreements, and delivery standards meet BioPharma and CRO expectations.
- Own positioning and messaging for CST’s reagent portfolio for BioPharma and CRO buyers, and develop segment-specific value propositions.
- Direct campaigns, collateral, and sales tools to drive adoption among BioPharma and CRO buyers.
- Partner with MarComm on web, collateral, and campaign content communicating portfolio value to the segment.
- Develop and deliver sales and distributor training on the portfolio and custom services.
- Define KPIs and report on segment-specific marketing and custom-services commercialization performance to senior leadership.
- Build and maintain relationships with BioPharma and CRO customers and key opinion leaders to validate messaging, gather field intelligence, and inform the custom-services roadmap.
- Identify emerging customer needs and represent the BioPharma/CRO customer perspective in cross-functional planning with R&D, Sales, and Operations.
Benefits
- Medical and dental plans paid at 90%.
- Vision insurance.
- Life insurance and short- and long-term disability coverage.
- Flexible Spending accounts.
- 401(k) plan with 6% match.
- Tuition reimbursement.
- Generous paid time off package.
- Parental leave.
- Pet insurance.
- Employee Assistance Program.
- Onsite subsidized cafeteria.
- Free parking.
- Development discussions and actionable performance and professional development plans.
- Community investment programs supporting employee committees, philanthropy, local communities, and the environment.
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What This Job Offers
Job Type
Full-time
Career Level
Director
