Product Marketing Manager - BioPharma, CRO & Custom Solutions
About The Position
The Product Marketing Manager, BioPharma, CRO & Custom Solutions communicates the value of Cell Signaling Technology’s product portfolio and services to BioPharma and CRO customers. Reporting to the Associate Director, the role carries out go-to-market plans, positioning, and messaging for these segments and supports commercialization of custom and customized services, including conjugation, mass spectrometry services, format and buffer customization, and antibody discovery and engineering. The manager works closely with the team’s Product Manager and the Custom Solutions Lead, using hands-on experience with antibody-based products and services to develop clear messaging, sales tools, and campaigns suited to customer workflows, regulatory contexts, and procurement models. The position also develops segment-specific value propositions, plans campaigns and content, enables sales teams and distributors, supports custom-services business cases and operations alignment, and conducts ongoing customer and competitive research. The role tracks performance and reports findings to leadership.
Requirements
- Master’s or PhD in life sciences, such as molecular biology or biochemistry, or a related field.
- At least 5 years of product marketing or related experience in the life sciences industry.
- Direct BioPharma or CRO experience, such as working at, selling to, or partnering closely with BioPharma or CRO organizations.
- Hands-on experience with antibody-based products or related life science tools.
- Experience working with global sales channels and distributors.
- Customer-focused, collaborative, and team-oriented approach.
- Hands-on technical knowledge of antibody-based products and services, with the ability to translate it into clear messaging and sales tools.
- Strong project management skills across multiple campaigns and launches.
- Data-driven approach to measuring and improving marketing performance.
- Excellent communication and presentation skills, including the ability to simplify complex scientific and commercial concepts for diverse audiences.
- Commitment to quality and continuous improvement.
- Ability to build strong cross-functional relationships.
- Strong problem-solving skills and willingness to think outside the box.
- Comfort working in a dynamic, fast-paced environment.
Nice To Haves
- Experience managing a reagent product line or a service portfolio, such as custom or contract services.
- Familiarity with Pragmatic or similar marketing frameworks.
Responsibilities
- Develop positioning and messaging for CST’s reagent portfolio and custom services that resonate with BioPharma and CRO buyers.
- Build segment-specific value propositions that reflect BioPharma and CRO customers’ regulatory contexts, quality expectations, and procurement models.
- Help establish launch-success metrics, including adoption, customer feedback, and sales performance.
- Plan and run campaigns to drive portfolio and custom-services adoption among BioPharma and CRO buyers.
- Collaborate with MarComm and Channel Owners to create web, collateral, whitepaper, webinar, case study, and blog content.
- Work with regional marketing teams to localize campaigns for market-specific needs.
- Incorporate voice-of-customer feedback into campaign plans.
- Build and deliver sales and distributor training, tools, objection-handling resources, and competitive guides.
- Align marketing activity with sales strategy to improve lead generation, pipeline speed, and revenue growth.
- Support distributor platforms with targeted resources and programs.
- Support the Associate Director and Custom Solutions Lead in commercializing custom and customized services, including input on packaging, pricing, and tiered service models.
- Contribute market opportunity assessments and revenue projections for business cases involving portfolio additions and new custom capabilities.
- Coordinate with Operations and Product Management to align product supply, service capacity, and delivery standards with customer communications.
- Conduct ongoing voice-of-customer interviews, surveys, and competitive analysis on BioPharma and CRO needs and trends.
- Build and maintain relationships with BioPharma and CRO customers and KOLs to test messaging and gather field intelligence.
- Share emerging customer needs with the Associate Director.
- Track campaign and product performance with MarComm and Channel Owners, and report results and insights to leadership.
Benefits
- Medical and dental plans paid at 90%.
- Vision insurance.
- Life insurance.
- Short- and long-term disability coverage.
- Flexible Spending accounts.
- 401(k) plan with 6% match.
- Tuition reimbursement.
- Generous PTO package.
- Parental leave.
- Pet insurance.
- Employee Assistance Program.
- Onsite subsidized cafeteria.
- Free parking.
- Health insurance and pay benefits.
- Performance and professional development plans.
- Community investment programs supporting employee committees, philanthropy, local communities, and the environment.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
