Product Marketing Manager - BioPharma, CRO & Custom Solutions

Cell Signaling Technology • Danvers, MA

3d

About The Position

The Product Marketing Manager, BioPharma, CRO & Custom Solutions communicates the value of Cell Signaling Technology’s product portfolio and services to BioPharma and service-provider customers, including CROs. Reporting to the Associate Director, Strategic Marketing – BioPharma, CRO & Custom Solutions, the role carries out go-to-market plans, positioning, and messaging for these segments and supports the commercialization of custom and customized services, including conjugation, mass spectrometry services, format and buffer customization, and antibody discovery and engineering.

Working closely with the Product Manager on the BioPharma & CRO Solutions team and the Custom Solutions Lead, the manager translates knowledge of BioPharma and CRO customers into messaging, sales tools, and campaigns tailored to their workflows, regulatory context, and procurement models. The role also develops segment-specific value propositions, plans campaigns and content, enables sales teams and distributors, contributes to service packaging and business cases, and conducts customer and market research to guide marketing and commercialization efforts.

Requirements

• Master’s or PhD in life sciences, such as molecular biology or biochemistry, or a related field.
• At least 5 years of product marketing or related experience in the life sciences industry.
• Direct BioPharma or CRO experience, such as working at, selling to, or partnering closely with BioPharma/CRO organizations.
• Hands-on experience with antibody-based products or related life science tools.
• Experience working with global sales channels and distributors.
• Strong customer focus and a collaborative, team-oriented approach.
• Hands-on technical knowledge of antibody-based products and services, with the ability to translate it into clear messaging and sales tools.
• Strong project management skills across multiple campaigns and launches.
• Data-driven approach to measuring and improving marketing performance.
• Excellent communication and presentation skills, including the ability to simplify complex scientific and commercial concepts for diverse audiences.
• Commitment to quality and continuous improvement.
• Ability to build strong cross-functional relationships.
• Strong problem-solving skills and willingness to think outside the box.
• Comfort working in a dynamic, fast-paced environment.

Nice To Haves

• Experience managing a reagent product line or service portfolio, such as custom or contract services.
• Familiarity with Pragmatic or similar marketing frameworks.

Responsibilities

• Develop positioning and messaging for CST’s reagent portfolio and custom services for BioPharma and CRO buyers.
• Build segment-specific value propositions that reflect customer workflows, regulatory context, quality expectations, and procurement models.
• Help define metrics for launch success, including adoption, customer feedback, and sales performance.
• Plan and run campaigns to drive adoption of the portfolio and custom services among BioPharma and CRO buyers.
• Collaborate with Marketing Communications and Channel Owners to create web, collateral, whitepaper, webinar, case study, and blog content.
• Work with regional marketing teams to localize campaigns for market-specific needs and incorporate voice-of-customer feedback into campaign plans.
• Develop and deliver sales and distributor training, tools, objection-handling resources, and competitive guides.
• Align marketing activity with sales strategy to improve lead generation, pipeline speed, and revenue growth; support distributor platforms with targeted resources and programs.
• Support the Associate Director and Custom Solutions Lead in commercializing custom and customized services, including input on service packaging, pricing, and tiered service models.
• Contribute market opportunity assessments and revenue projections for business cases involving portfolio additions and new custom capabilities.
• Coordinate with Operations and Product Management to align product supply, service capacity, and delivery standards with customer communications.
• Conduct ongoing voice-of-customer interviews, surveys, and competitive analysis on BioPharma and CRO needs and trends.
• Build and maintain relationships with BioPharma and CRO customers and key opinion leaders to test messaging and gather field intelligence.
• Share emerging customer needs with the Associate Director and track campaign and product performance with Marketing Communications and Channel Owners; report results and insights to leadership.

Benefits

• Medical insurance (BCBS) and dental insurance (Delta Dental) plans paid at 90%.
• Vision insurance.
• Life insurance.
• Short- and long-term disability coverage.
• Flexible Spending accounts.
• 401(k) plan with 6% match.
• Tuition reimbursement.
• Generous paid time off package.
• Parental leave.
• Pet insurance.
• Employee Assistance Program.
• Onsite subsidized cafeteria.
• Free parking.
• Health insurance and pay benefits.
• Professional development plans and impactful discussions with managers.
• Community investment programs supporting employee committees, philanthropy, local communities, and the environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level