Associate Director, Social & Influencer Strategy

Amsive•New York, NY

1d•Remote

About The Position

Amsive is seeking an Associate Director, Social & Influencer Strategist to own a portfolio of client accounts, develop organic social and influencer strategies, and guide the team responsible for day-to-day execution. This hands-on, client-facing role turns business goals and audience insights into practical plans, provides creative direction, and keeps multiple brands moving forward. The Associate Director is accountable for the strategic quality, delivery, and performance of assigned programs, working with department leadership, Client Experience (CX), project management, creative, and channel specialists to set priorities, coach team members, review work, and address challenges. The role leads assigned accounts from discovery and planning through execution, reporting, and optimization; develops organic social, influencer, creator, ambassador, and UGC strategies; guides the execution team; measures performance; and manages delivery and account growth. The position is remote, and candidates must live in the United States and work in the EST or CST time zones. Amsive does not provide sponsorship opportunities.

Requirements

At least 6 years of experience as a social and influencer strategist, managing multiple client brands in an agency or comparable consulting environment.
Strong organic social strategy, community engagement, editorial planning, and platform-native creative experience, with examples of growing audiences and improving meaningful engagement.
Experience with influencer and creator programs, including talent evaluation, briefing, content approvals, campaign coordination, and measurement.
Ability to lead client conversations and turn business objectives, audience insights, and performance data into clear recommendations.
Experience guiding or managing team members, reviewing creative work, prioritizing assignments, and giving constructive feedback.
Strong writing, presentation, and creative briefing skills, with the ability to adapt to different brand voices and give clear direction.
Organization across competing deadlines, scopes, and budgets, with sound judgment about when to act and when to escalate.
Comfort with Asana, social publishing and listening platforms, analytics tools, and creator management systems.
Must live in the United States and work in the EST or CST time zones.

Nice To Haves

Familiarity with social search and collaboration with SEO/AEO specialists.

Responsibilities

Own assigned social and influencer accounts from discovery and planning through execution, reporting, and ongoing optimization.
Understand each client’s business, audience, brand voice, scope, and measures of success; serve as the primary social and influencer subject matter lead for assigned clients.
Build client trust through clear recommendations, proactive ideas, and consistent follow-through; lead strategy presentations, planning discussions, and performance reviews.
Partner with CX on client communication and relationship coordination, and with project management on schedules, dependencies, and approvals.
Develop organic social strategies grounded in audience research, social listening, competitive analysis, brand positioning, and client objectives.
Define platform roles, content pillars, editorial priorities, formats, publishing cadence, community engagement, and testing plans for each brand.
Translate strategies into briefs, content calendars, campaign concepts, and actionable direction for social managers, creators, designers, and copywriters.
Guide platform-native storytelling across relevant channels and recommend new platforms and formats when audience needs and business goals support them.
Set community management guidance, review sensitive responses, and escalate reputation or client concerns through established paths.
Develop influencer, creator, ambassador, and UGC recommendations aligned with client goals.
Guide creator research, audience and brand-fit evaluation, casting, outreach, briefing, and relationship management with the execution team.
Oversee influencer campaign execution, content review, client approvals, posting milestones, and performance reporting; ensure deliverables meet approved briefs and program requirements.
Partner with operations and designated reviewers on budgets, compensation, contracts, usage rights, exclusivity, disclosure requirements, and payment milestones; keep commitments within approved scope and approval paths.
Connect creator content with organic publishing and coordinate with paid media specialists when approved amplification supports the program.
Turn account priorities into clear assignments, responsibilities, and quality expectations for team members.
Review content calendars, copy, creative, creator recommendations, community responses, and reporting before client delivery; provide specific feedback and confirm revisions address the brief.
Coach team members, unblock work, and help them strengthen strategy, platform fluency, creative judgment, and client communication.
Monitor workloads with project management, recommend priority changes or resource adjustments, and raise capacity concerns with department leadership.
Support onboarding, training, development feedback, and performance observations; reinforce shared workflows and team accountability.
Define account-level KPIs and reporting plans with department leadership and analytics partners; evaluate audience growth, engagement quality, content performance, creator results, and contribution to client goals.
Identify what is working and what needs to change, and turn insights into briefs, tests, and recommendations.
Partner with editorial content and SEO/AEO specialists to connect social and creator programs with audience questions, expert content, social search, and broader discovery opportunities.
Coordinate content repurposing and distribution across relevant teams while maintaining each brand’s voice and channel requirements.
Track deliverables, deadlines, effort, and approved budgets across assigned accounts; flag scope changes, production needs, creator costs, or timing risks early and recommend a path forward.
Keep Asana tasks, ownership, and account status current with project management and the execution team; ensure briefs, feedback, approvals, and assets are easy to find.
Identify opportunities to expand or improve client programs and contribute to scopes, proposals, pitches, and case studies with department leadership and CX.