Intern, Social & Influencer

Adelphi Group•Washington, DC
•Hybrid

About The Position

Weber Shandwick is seeking a Social + Influencer Intern to join its Washington, D.C. team. This paid, hands-on internship offers experience in how social, influencer, paid, owned, and earned media work together to help clients connect with their audiences. The intern will be an integrated member of a client-facing team and collaborate with social, influencer, creative, strategy, media, and public relations colleagues across a range of client programs. The role provides practical experience with social content, influencer programs, digital trends, analytics, and integrated communications. Work may include researching trends and creators, maintaining editorial calendars, drafting short-form content, monitoring online conversations, organizing social assets, reporting on content performance, and supporting AI-assisted content ideation. The internship is paid at 20 per hour and scheduled for 40 hours per week. It is hybrid from the Washington, D.C. office, with employees generally required to work in the office at least three days a week unless more in-office days are directed.

Requirements

  • Currently pursuing or recently completed a degree in communications, marketing, advertising, public relations, journalism, business, or a related field; equivalent experience will also be considered.
  • Ability to work collaboratively in a fast-paced, deadline-driven environment.
  • Ability to work in a hybrid capacity from Weber Shandwick’s Washington, D.C. office.
  • Curiosity, willingness to learn quickly, and readiness to ask thoughtful questions and contribute a perspective.
  • Comfort learning new platforms and working in an environment where priorities can shift.
  • Clear written and verbal communication skills, including the ability to write engaging short-form copy and turn information into useful takeaways.
  • Organizational, detail-management, and time-management skills, including the ability to manage multiple deadlines with guidance.
  • Familiarity with major social platforms such as LinkedIn, Instagram, TikTok, X, YouTube, or Threads, and curiosity about emerging platforms.
  • Familiarity with Microsoft Excel and PowerPoint or similar tools for organizing information and creating presentations.
  • Fluency with or willingness to learn generative AI tools for content ideation, research, summarization, and analysis.
  • Strong organizational, time-management, and project-management skills, with attention to detail.

Nice To Haves

  • Coursework, project work, internship experience, or personal experience with social media, content creation, influencer marketing, or digital culture.
  • Interest in social listening, web analytics, platform-native insights, influencer marketing, or digital performance measurement.
  • Curiosity about brands, creators, culture, public affairs, and issues shaping online conversations.

Responsibilities

  • Support the development and execution of social and digital campaigns connected to broader paid, owned, and earned media programs.
  • Research platforms, trends, audiences, creators, and cultural conversations to inform content and campaign ideas.
  • Help maintain editorial calendars, draft short-form content, organize assets, and support AI-assisted content ideation with thoughtful review.
  • Assist with social listening, performance reporting, and the development of charts, summaries, and client-ready materials.
  • Support influencer and creator programs by researching potential partners, organizing information, and tracking project details.
  • Collaborate with social, influencer, creative, strategy, media, and public relations teams; communicate progress and ask questions early.
  • Bring digital and culture-focused insights to brainstorms, client work, and new business opportunities.
  • Help research emerging social trends and sounds, monitor online conversations, and prepare reports on content performance.

Benefits

  • Paid internship at 20 per hour and 40 hours per week.
  • Dedicated buddy and built-in mentorship from social, influencer, and account teams.
  • Workshops and coaching to build practical agency skills.
  • Opportunity to explore future paths in social, influencer, communications, and digital strategy.
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