Influencer & PR Intern

Soko Glam•New York, NY

1d•Hybrid

About The Position

The Influencer & PR Intern at Then I Met You supports influencer marketing, PR strategy, and campaign execution in the beauty industry. The role involves building creator relationships, influencer gifting and seeding, talent scouting, campaign tracking, and PR activations to increase brand visibility and awareness. Interns receive on-the-job training and projects from a paired supervisor. The program also includes professional-development learning, exposure to different business areas, and opportunities to interact with senior executives. This is a part-time internship scheduled for 20–25 hours per week, from January through June 2027, at $17.00 per hour. It is hybrid, with 2–3 days per week in the Dumbo, Brooklyn office, based on the intern’s schedule and the team’s needs.

Requirements

Exceptional organizational and time-management skills, with attention to detail.
Proactive, resourceful self-starter who takes initiative, learns quickly, and follows through on assignments.
Strong ability to identify engaging, high-quality content creators who align with a brand’s audience and values.
Strong understanding of social media platforms, influencer culture, and trends.
Excellent written and verbal communication skills.
Ability to collaborate within a team and build relationships with influencers and ambassadors.
Ability to thrive in a fast-paced, entrepreneurial environment.
Proficiency in G Suite, including Gmail, Sheets, Slides, and Docs.
Passion for the evolving skincare and beauty industry.

Responsibilities

Manage influencer outreach, assist with packing and shipping mailers, and track content for the evergreen seeding program.
Create content briefs for user-generated content, seeding campaigns, and paid influencer partnerships.
Research and identify emerging and established creators whose values, audience, and content align with the brand and campaign objectives.
Monitor beauty trends and emerging talent, and recommend potential partnership opportunities.
Assist with influencer communications, partner deadlines, content review and monitoring, and campaign performance tracking.
Monitor influencer mentions, creator content, and campaign performance; maintain accurate trackers and databases; support weekly and monthly reporting; and help identify notable content, trends, and performance insights.
Support day-to-day creator community engagement on social media, including monitoring and responding to direct messages, comments, and creator inquiries.
Update and maintain influencer and PR lists.
Assist with influencer events, product launches, and brand activations, including guest lists, RSVPs, vendor research, gifting, and event-day logistics.
Support press outreach coordination and media tracking as needed.