Influencer Manager, Social & Culture

Lyft•New York, NY

7d•$108,000 - $135,000•Hybrid

About The Position

Lyft is seeking a creator- and culture-focused Influencer Manager to build and lead its influencer practice. The role sits on the Social & Culture team and owns influencer initiatives across the company, from campaign strategy and talent relationships through production, approvals, and measurement. The Influencer Manager will work with Global Growth, Brand, Product Marketing, Legal, Business Affairs, agency partners, and production teams. As Lyft’s influencer expert, this person will establish the playbook and benchmarks and help teams across the company understand effective influencer marketing. The role requires strong talent instincts, deal-making experience, a creator network, and strategic judgment. It is a newly established function, with the first year involving both building the discipline and running campaigns. The position is hybrid, with employees expected to work in the office three days per week on Mondays, Wednesdays, and Thursdays. Hybrid employees may work from anywhere for up to four weeks per year. The expected base pay range for the New York City area is $108,000–$135,000, excluding potential equity, bonus, and benefits.

Requirements

At least 5 years of experience in influencer marketing, creator strategy, or paid social.
Deep experience with both organic creator partnerships and paid influencer activations.
Personal experience negotiating influencer deals and understanding how rates vary based on usage, exclusivity, and whether content is organic, boosted, or used as an ad.
Experience managing an agency and scaling its support across multiple internal teams.
Fluency in how influencer creative performs on organic feeds and as an ad unit, and how each is measured.
Ability to operate autonomously in an undefined, newly established function.
Strong judgment in assessing talent for brand fit, audience authenticity, and risk.
Ability to scale and communicate complex social concepts to cross-functional audiences.

Nice To Haves

Global or EMEA experience.

Responsibilities

Own the influencer process end to end, including strategy, briefs, talent relationships, deliverables, production, approvals, and deadlines.
Manage the creator agency relationship for cross-functional support across key initiatives, including always-on and campaign programs.
Decide whether to build capabilities in-house or use an agency based on campaign type, retaining work that requires Lyft’s judgment in-house.
Build repeatable processes for intake, talent vetting, rate benchmarking, brief templates, and measurement standards for organic and paid work.
Partner with Business Affairs and Legal on contracts, usage rights, exclusivity, and disclosure compliance.
Partner with the Social team on quick-turn projects supporting evergreen content and business priorities, especially collaboration posts and content for Lyft-owned channels.
Build talent relationships that extend across campaigns.
Coach direct responsible individuals across the organization on effective influencer work and help maintain consistent quality across teams.
Establish the influencer playbook and benchmarks and help teams understand what effective influencer marketing looks like and is worth.

Benefits

Medical, dental, and vision insurance options, with additional programs available to enrolled employees.
Mental health benefits.
Family-building benefits.
Child care and pet benefits.
401(k) plan with company match.
12 observed holidays and discretionary paid time off for salaried employees; hourly employees receive 15 days of paid time off.
18 weeks of paid parental leave for biological, adoptive, and foster parents.
Subsidized commuter benefits.
Monthly Lyft credits and complimentary Lyft Pink membership.
Potential equity offering and bonus.