Manager, Healthcare Social & Influencer Strategy, DIG, Ruder Finn

Ruder Finn•Washington, DC

1d•$72,000 - $83,000

About The Position

Ruder Finn is seeking an experienced Manager to join its growing Digital Health practice. The role develops branded and unbranded social media programs for healthcare and pharmaceutical clients, from executional strategy and owned branded content through occasional influencer campaign planning, creator identification, content development, and execution. The Manager applies knowledge of the social landscape to connect healthcare brand objectives with authentic, engaging content, vet creators, analyze performance, and collaborate with clients and cross-functional teams. The role works directly with internal teams, clients, partners, creators, vendors, and practice groups, with opportunities to apply creativity, strategic thinking, and influencer marketing expertise across the business.

Requirements

A minimum of 2–3+ years of experience in social marketing, creator strategy, social media, digital, or content strategy; healthcare or pharmaceutical communications experience is preferred.
Demonstrated experience developing and executing branded or unbranded social campaigns.
Strong understanding of social content development and the influencer and creator landscape, including platform trends, disclosure requirements, and content best practices.
Expertise in social-first content development, social listening, data analysis, insights reporting, and performance optimization.
Foundational understanding of how influencer, paid, organic, earned, and owned channels work together within the broader brand social ecosystem.
Understanding of the creative process and experience partnering with creative and production teams to deliver influencer and social content for clients.
Understanding of regulatory and medical/legal review processes for healthcare and pharmaceutical clients.
Strong organizational skills and ability to manage multiple high-profile, high-budget programs in a fast-paced, changing environment.
Curiosity and comfort integrating AI tools into communications and workflows.
Ability to multitask and work flexibly while meeting tight deadlines.
Bachelor's degree in communications, public relations, marketing, or a related field preferred.
Passion for social media, digital storytelling, and creator-led content, with curiosity to identify and apply emerging platform trends, formats, and best practices.

Nice To Haves

Healthcare or pharmaceutical communications experience.
Bachelor's degree in communications, public relations, marketing, or a related field.
Paid social or paid amplification experience.

Responsibilities

Develop executional social strategies for branded and unbranded healthcare campaigns.
Translate brand, communications, and business objectives into channel-specific social plans.
Create content strategies, editorial themes, messaging frameworks, and platform recommendations.
Develop and refine social content, including copy, creative concepts, briefs, and content calendars.
Ensure content is engaging and social-first while complying with pharmaceutical regulatory requirements.
Coordinate content through internal, client, legal, regulatory, and medical review processes.
Monitor social trends, platform changes, healthcare conversations, and emerging content formats.
Analyze campaign and channel performance and turn findings into actionable recommendations.
Support client presentations, status meetings, strategic discussions, and ongoing account management.
Support influencer strategies and creator-led programs for healthcare and pharmaceutical brands, integrating organic, paid, and earned tactics supported by data.
Manage, mentor, or coach junior team members.