Director, Healthcare Social & Influencer Strategy, DIG, Ruder Finn

Ruder Finn • Washington, DC

4d • $98,000 - $115,000

About The Position

Ruder Finn is seeking an experienced Director to join its Digital Integration Group (DIG), developing social strategies and social-first content programs for healthcare and pharmaceutical clients. The role leads campaign content development, serves as a social channel strategist, and oversees the day-to-day execution of strategic digital initiatives across client accounts.

The Director translates brand stories into compelling social content, develops platform-native recommendations, analyzes performance, and partners with clients and cross-functional teams to deliver impactful social programs. The role requires an understanding of the healthcare regulatory landscape and the ability to deliver compliant branded and unbranded content. The Director partners with integrated internal healthcare teams, clients, external partners, and practice groups, and mentors junior team members.

The anticipated salary range is $98,000–$115,000. Salary is determined based on factors including education, internal equity, geography, relevant experience, certifications, skills, abilities, and other job-related qualifications.

Requirements

• At least 6 years of experience in social, digital, or content strategy, including healthcare or pharmaceutical communications experience.
• Demonstrated ability to improve social content through strategic storytelling, platform-native thinking, creative guidance, and performance insights.
• Strong experience as a social channel strategist, including developing platform-specific recommendations.
• Strong interest in social media, digital storytelling, and content marketing, and curiosity to identify and apply emerging platform trends, formats, and best practices.
• Expertise in owned social strategy and social-first content development, with a foundational understanding of social insights and performance optimization.
• Strong understanding of how paid, organic, and owned channels work together within a brand social ecosystem.
• Understanding of the creative process and experience partnering with creative and production teams to deliver social content for clients.
• Understanding of regulatory and medical/legal review processes for healthcare and pharmaceutical clients.
• Strong organizational skills and ability to manage multiple high-profile, high-budget programs in a fast-paced, changing environment.
• Ability to multitask flexibly while meeting tight deadlines.
• Experience managing, mentoring, and coaching team members.
• Curiosity and comfort integrating AI into communications and workflows.

Nice To Haves

• Bachelor’s degree in communications, advertising, public relations, marketing, or a related field is preferred.
• Experience supporting influencer- or creator-led programs.

Responsibilities

• Develop strategic social content plans and communications programs for healthcare and pharmaceutical brands, using data to inform content and channel recommendations.
• Serve as a social channel strategist, developing platform-specific recommendations aligned with content, audience behavior, campaign objectives, and best practices.
• Lead social strategy and content development, aligning work with broader healthcare communications programs and identifying opportunities to improve digital storytelling.
• Guide social-first content development, including platform-native concepts, editorial calendars, campaign messaging, and audience- and channel-tailored recommendations.
• Partner with creative, paid media, analytics, and healthcare communications teams to improve social content and coordinate execution across digital channels and platforms.
• Serve as a key client contact and social strategy expert, advising clients on social platforms, content trends, and digital best practices.
• Support account operations, ensuring high-quality deliverables, deadline adherence, and thoughtful budget management.
• Align social and digital objectives with senior management direction, communicate project timelines, and coordinate internal teams and external stakeholders.
• Mentor and develop junior team members in social strategy, content planning, platform trends, and integrated digital campaign execution.
• Review and analyze social and campaign performance, prepare client-facing reports, identify actionable insights, and recommend optimizations.
• Partner with external vendors as needed on digital reputation management, issues response, and crisis communications strategies.

Benefits

• Competitive base salary and bonus opportunity.
• Health insurance.
• Dental insurance.
• Vision insurance.
• Company-paid life insurance.
• Flexible Spending Account.
• 401(k) plan with company match.
• Monthly allowance for cell phone, office equipment, and related items.
• Generous paid time off policy.
• Paid maternity and paternity leave.
• Transit benefits.
• Professional learning and development opportunities.
• Workplace flexibility.
• On-site and off-site social gatherings.
• Disability benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Director