Social Strategy Director

attn:•Los Angeles, CA

2h•$160,000 - $185,000•Hybrid

About The Position

ATTN: is a creative studio and media company that creates original intellectual property and premium social campaigns for brands, institutions, and leaders. The Social Strategy Director is a strategic leader for social across multiple accounts and joins the company’s Strategy team. The role focuses on developing social strategies informed by research, audience understanding, culture, and business goals, and on guiding work across creative, production, media, and client teams. The position is hybrid, with candidates based in Los Angeles or New York expected to work on-site at one of the company’s hubs three days per week. The estimated annual salary range is $160,000–$185,000; actual compensation depends on factors including skills and relevant experience.

Requirements

At least 8 years of strategy experience at a creative, social, or integrated agency, including significant experience leading social strategy and consultancy-level skills across brand, communications, and media.
Strong critical-thinking and analytical skills.
Curiosity about people, culture, and what drives behavior online.
Ability to turn research and data into insights.
Excellent creative briefing and storytelling skills.
Deep understanding of social platforms and culture.
Experience providing clear, constructive feedback on creative work.
Knowledge of social performance and analytics, including tools such as Brandwatch or Sprout Social.
Proven track record leading social strategy on new-business pitches.
Ability to work under tight deadlines.
Strong organizational and project-management skills.
Impeccable attention to detail.
Strong interpersonal skills, with the ability to rally a team and remain composed under pressure.

Responsibilities

Understand clients’ businesses and identify long-term needs and growth opportunities beyond the brief.
Conduct primary and secondary research, including social listening, trend analysis, and audience and community mapping, primarily for US audiences and some global markets.
Identify human truths and cultural insights to guide strategy and creative work.
Define each brand’s role on social and identify cultural and competitive whitespace opportunities.
Develop social strategies covering organic, paid, and creator work, including platform selection and the role of each platform.
Develop creator and influencer strategies, including recommendations for partners and approaches.
Develop culture-led ideas, content pillars, and plans that help brands respond quickly to relevant cultural moments.
Own the quality of social creative briefs and the briefing process.
Partner with Creative, Production, and Media counterparts to ensure ideas are platform-appropriate and address specific business problems.
Use performance learnings to inform strategy and ensure work supports clients’ broader business and marketing goals.
Lead interviews with key client stakeholders and develop and facilitate client workshops.
Manage projects spanning multiple departments, identify priorities for the Strategy team, and inspire the team while remaining composed under pressure.
Mentor and manage talent.