Director, Strategy

Adelphi Group•New York, NY

5d•Hybrid

About The Position

As a Strategy Director, you create the strategic direction a brand will take in communications to achieve its business goals. You help strategize, produce, and interpret cultural, consumer, and market intelligence to design holistic communications plans. The work is expected to represent best practice within the agency and externally, as reflected in awards and client scores. You create strategic recommendations and engage with clients in an advisory capacity. Reporting to the Client Lead, you deliver strategic thinking for the client team. Creative thinking, presentation skills, and leadership behaviors are critical to success. The role aims to drive reappraisal of communications and the role media can play, while advancing the agency.

Requirements

At least 8 years in an integrated planning role in media, creative, innovation, or a communications discipline such as digital, content, invention, social, or activation.
Ability to think differently: creative, adaptive, entrepreneurial, and independently minded.
Deep immersion in cultural understanding and a desire to learn about the world and better understand people’s motivations and behaviors in a shifting landscape.

Responsibilities

Maintain excellent client relationships and understand clients’ key business needs and challenges.
Contribute value during client meetings and challenge others’ opinions appropriately.
Deliver innovative thinking that inspires leading-edge solutions and award-winning breakthrough work.
Equip the client team with the knowledge and expertise to speak confidently about strategic direction.
Deliver measurable client and strategy business KPIs.
Identify, develop, and oversee unique and innovative strategies that achieve clients’ desired results.
Show clearly how strategies address business needs, with a focus on results and measurement.
Lead Infinity Planning for the team and client base.
Write cohesive communications architectures that deliver on the platform and guide how brands participate in culture.
Train, guide, and assist Strategy and Client teams in developing and packaging ideas.
Collaborate positively with SBU and independent creative partners, contributing to their and the agency’s client work.
Use qualitative and quantitative communications-channel and cultural-tool research to develop applicable insights into consumers’ connections with brands.
Partner with Analytics and contribute to developing new proprietary planning, research, and reporting models for Initiative.