Associate Strategy Director, Social Connection

Horizon Media•New York, NY

1d•$125,000 - $150,000•Hybrid

About The Position

Blue Hour is seeking a social strategy professional to connect social, influencer, creative, and paid media work into an integrated system. This hands-on role supports day-to-day strategy across owned, earned, influencer, and paid channels, using platform fluency, audience insight, and cultural knowledge to shape how ideas are developed, distributed, and amplified for impact. The role contributes to integrated social strategy, strategic briefs, content and creator plans, and collaboration with creative and media teams. It also monitors performance, platform changes, cultural signals, and audience behavior, translating those inputs into recommendations and optimization opportunities. The position works across cross-functional teams to improve creative iteration, audience refinement, creator approaches, media optimization, and shared learning.

Requirements

5–7 years of experience across planning, influencer strategy, creative strategy, and/or content strategy.
Deep fluency in social media, creators, content ecosystems, platform behaviors, and community dynamics.
Understanding of algorithms, engagement and virality drivers, and how ideas move across platforms and communities.
Experience shaping strategies that connect social, influencer, creative, and media workstreams to drive measurable business outcomes.
Strong strategic communication and presentation skills.
Experience working across owned, earned, influencer, and paid channels and understanding how they work together.
Strong command of social platform dynamics, algorithm mechanics, audience behavior, and creator ecosystems across social platforms.
Experience translating performance data and platform signals into strategic recommendations.
Ability to facilitate cross-functional collaboration and influence decisions across creative, influencer, media, and client teams.
Proactive and entrepreneurial approach.

Nice To Haves

Curiosity about culture and enthusiasm for how ideas move through platforms, communities, creators, and culture.
Proven examples of integrated strategy work.

Responsibilities

Assist in developing integrated social strategies informed by audience insights, platform behavior, and creator learnings.
Bring platform intelligence, audience insights, and cultural signals into creative planning conversations.
Build strategic briefs that guide creative and talent teams on audience strategy, creative direction, casting, and platform best practices.
Partner with media and creative teams to incorporate social-first thinking into daily work, including proactive and reactive opportunities.
Help shape content strategies, social and influencer briefs, and production plans that account for organic engagement and paid amplification.
Partner with creators and content teams to identify deliverables, formats, and messaging for organic, paid, and influencer activations.
Collaborate with media teams to incorporate audience insights, platform behaviors, content signals, and creator learnings into media planning and strategy.
Identify ways to maximize media investment by capturing appropriate content variations, formats, and audiences during shoots and creator work.
Monitor performance, platform changes, cultural signals, and audience behavior to identify optimization opportunities across owned, earned, influencer, and paid channels.
Support rapid-cycle strategy in response to platform shifts, algorithm changes, cultural moments, and competitive activity.
Translate performance data and platform signals into recommendations for creative iteration, audience refinement, creator adjustments, and media optimization.
Partner with cross-functional teams on performance reporting and learnings to build organizational knowledge about what is working and why.
Present integrated strategy and translate complex insights into clear client recommendations.
Facilitate cross-functional collaboration and influence decisions across creative, influencer, media, and client teams.