Associate Director, Omnichannel Strategy

Real Chemistry

2d•$90,000 - $115,000

About The Position

Real Chemistry Media is an integrated media, analytics, technology, and customer engagement organization that helps healthcare brands create meaningful, measurable connections with their audiences. The Omnichannel Strategy team works across Media, Analytics, CRM, Engagement, Creative, Technology, and Client Services to design customer-centric experiences that align business objectives, audience needs, and channel activation. The Associate Director, Omnichannel Strategy leads development of omnichannel engagement strategies for assigned brands, products, and business challenges. The role translates audience insights, customer needs, market dynamics, and business objectives into actionable journey architectures and channel strategies that drive measurable outcomes. It guides audience segmentation, customer journey development, engagement planning, and orchestration design, while serving as a strategic partner to clients and internal teams. The position also oversees supporting strategists, contributes to scoping conversations, and manages multiple client workstreams to established timelines and utilization expectations. The company describes its work arrangements as varying by role and location. Employees within a one-hour commute of a Real Chemistry office are expected to attend in person two days per week; employees in regions without a nearby office may work remotely. Specific expectations are discussed during recruiting.

Requirements

Experience developing omnichannel, engagement, customer experience, media, or digital strategies within healthcare, pharmaceutical marketing, or another complex industry.
Demonstrated experience with audience segmentation, persona development, journey mapping, and channel orchestration.
Experience leading client workshops, strategic planning sessions, or collaborative working sessions.
Strong understanding of how paid media, owned channels, CRM, field engagement, content, and digital experiences work together.
Ability to translate research, data, and campaign performance into strategic recommendations.
Experience overseeing junior strategists and providing feedback, training, or quality review.
Strong client communication, presentation development, and facilitation skills.
Adaptability, resilience, proactivity, resourcefulness, strong prioritization, and willingness to engage with data.
Ability to work independently, stay highly organized, and meet tight deadlines.

Responsibilities

Architect omnichannel engagement strategies for individual brands, audiences, and business challenges.
Lead audience segmentation, persona development, and customer prioritization across healthcare professional, patient, caregiver, and other relevant audiences.
Design end-to-end customer journeys identifying audience needs, barriers, behaviors, triggers, and engagement opportunities.
Develop channel orchestration frameworks across paid, owned, earned, field, CRM, and digital touchpoints.
Lead client and internal workshops focused on audience strategy, journey design, and engagement planning.
Define measurement frameworks, testing plans, and strategic requirements for CRM, analytics, and engagement platforms.
Translate client needs, market research, and performance findings into clear direction for cross-functional teams.
Oversee supporting strategists, delegate work, and review deliverables for strategic quality and consistency.
Contribute to scoping conversations and manage multiple client workstreams to established timelines and utilization expectations.