Associate Director, Field Medical Insights Analytics & Omnichannel Strategy

Bausch Health•Bridgewater, NJ

16h•$194,000 - $267,000

About The Position

The Associate Director is an integral member of the extended field medical excellence team, bringing Digital/CRM expertise to strategic medical education plans and optimizing the customer experience for healthcare professionals (HCPs), Medical Science Liaisons (MSLs), patients, and other key stakeholders. This role partners with Field Medical Affairs teams to develop and execute a differentiated, insights-driven customer experience, orchestrating and aligning touchpoints across the customer journey. The role advances Digital Transformation, Content Velocity, and Launch Excellence priorities. It develops and maintains medical education multichannel plans and engagement experiences, helping deliver medical education content through appropriate channels in support of scientific objectives. The position leads omnichannel strategy and execution, applies customer insights and analytics to engagement planning, and guides cross-functional teams and agencies in creating relevant, effective experiences and materials.

Requirements

Bachelor’s degree required.
At least 6 years of work experience in the pharmaceutical or biotechnology industry.
At least 3 years of relevant experience in healthcare communications, omnichannel strategy or execution, and healthcare.
Experience in the pharmaceutical or biotechnology industry and/or an agency background, with evidence of leading and working on data or insight analytics projects.
Breadth of experience in omnichannel strategies and advanced ability to define and measure successful medical engagement impact through digital approaches and innovative metrics.
Advanced knowledge of US and global healthcare ecosystems, regulatory environments, and digital trends.
Advanced ability to synthesize customer and market insights to drive strategic engagement planning.
Demonstrated ability to lead without authority and integrate cross-functional teams to deliver exceptional customer experience and build new capabilities.

Nice To Haves

Master’s degree or above.
Veeva certification.
Marketo certification.

Responsibilities

Increase medical customer engagement through omnichannel capabilities, improving the quality, relevance, and impact of interactions across touchpoints.
Identify future capability needs based on evolving medical priorities and establish a strategic activation roadmap for an omnichannel customer experience.
Lead multichannel strategic design and provide CRM and digital expertise to Medical Affairs teams.
Drive cultural and operational transformation across Medical and support adoption and implementation of omnichannel and digital strategies.
Apply customer insights, analytics, journey, and segmentation strategies to CRM and digital campaigns and programs.
Lead cross-functional teams, including Medical Affairs, Digital Lab, MABI, and agencies, to design and implement customer experiences aligned with journey phases and medical education strategy.
Guide development of in-field team tools and assets, including medical aids, external-facing materials, and MSL emails.
Develop business cases and lead proof-of-concept projects and pilots for emerging digital capabilities in insight analytics.
Provide CRM and digital execution expertise across channels and tactics, including Veeva, email, web, mobile apps, and social.
Use AI to synthesize field insights and analyze engagement metrics to support real-time strategy adjustments.
Guide creative agencies in developing relevant, personalized creative and messaging using CRM and digital marketing best practices.
Create and maintain omnichannel roadmaps for supported Therapeutic Areas and review them quarterly with Medical Affairs leadership.
Coordinate with cross-functional teams to support initiatives and ensure appropriate resourcing and prioritization.