Group Director, Omnichannel Strategy

Real Chemistry

2d•$175,000 - $200,000

About The Position

The Group Director, Omnichannel Strategy will lead and evolve omnichannel strategy across multiple clients, brands, therapeutic areas, and engagement programs. The role is responsible for delivering integrated, measurable customer experiences that advance client business objectives and growing Real Chemistry’s omnichannel strategy capabilities. As a senior strategic leader, the Group Director combines media expertise, customer engagement strategy, audience planning, behavioral science, data, analytics, and technology to create solutions that influence behavior and improve outcomes. The position serves as a trusted client advisor, a leader within the strategy discipline, and a key partner to Media, Analytics, Creative, Engagement, and Client Services teams. It also includes leading and developing strategists, supporting account growth and business development, and maintaining a strong billable contribution. Real Chemistry describes its culture as people-centered, collaborative, innovative, and focused on excellence and measurable impact. Its Real HART workplace approach supports collaboration and flexibility, with arrangements varying by role and location. Employees within a one-hour commute of an office are required to attend in person two days per week; employees in areas without a nearby office may work remotely and gather periodically.

Requirements

12+ years of experience in omnichannel, media, engagement, communications, or customer experience strategy within healthcare, pharmaceutical, biotech, or life sciences.
Demonstrated success leading omnichannel strategy across multiple accounts, brands, therapeutic categories, customer types, channels, and markets.
Deep expertise in audience architecture, customer journey design, orchestration planning, media strategy, behavioral science, measurement, and data-driven optimization.
Proven ability to independently lead large, complex client engagements, advise executive stakeholders, and translate business objectives and insights into scalable strategic solutions.
Experience establishing consistent methodologies, governance models, operating frameworks, and strategic standards across teams and accounts.
Track record of driving client retention, organic growth, and new business while balancing billability, team utilization, and commercial objectives.
Experience leading multiple strategy teams and managing three to eight direct or indirect reports, including performance management, coaching, career development, succession planning, recruiting, and overall work quality.
Adaptability, resilience, and comfort responding to evolving client needs and business priorities.
Strategic problem-solving through data, customer insights, and collaboration; proactive, resourceful leadership through ambiguity; and ability to balance strategic leadership with execution.
Passion for mentoring and building high-performing teams, and motivation to drive measurable client impact and advance healthcare engagement.

Responsibilities

Lead omnichannel strategy development and delivery across multiple clients, brands, therapeutic areas, and engagement programs, ensuring strategic excellence and measurable business impact.
Develop integrated audience, journey, engagement, and channel strategies aligned with client objectives and designed to drive behavior change across the customer experience.
Establish and evolve best practices for audience architecture, customer journey design, orchestration planning, workshop facilitation, governance models, and optimization frameworks.
Guide complex engagement ecosystems involving multiple customer types, channels, markets, products, and business units.
Serve as a senior strategic advisor to clients, building trusted relationships and providing executive-level counsel on omnichannel engagement, customer experience, media activation, measurement, and growth.
Own strategic delivery, client retention, and growth across a portfolio of accounts, including large and complex engagements.
Partner with Media, Analytics, Engagement Strategy, Creative, and Client Services teams to deliver integrated solutions grounded in data, customer insights, and business objectives.
Lead client workshops, strategic planning sessions, and executive presentations to influence decision-making and drive alignment.
Identify opportunities to use media, technology, AI, analytics, and customer insights to improve client outcomes and strengthen agency capabilities.
Lead, develop, and coach strategists; support performance management, talent development, and succession planning.
Contribute to discipline growth through client expansion, business development, thought leadership, and development of new strategic offerings and capabilities.
Maintain a strong billable contribution while supporting team utilization, revenue growth, and the evolution of the omnichannel strategy practice.