Group Director, Experience Strategy
About The Position
The Group Director of Experience Strategy is an expert in omnichannel and personalized experiences who leads internal and external workstreams across individual brands and portfolios. As the day-to-day lead for assigned brands, this role builds relationships, presents and tells compelling stories, and collaborates with varied stakeholders to create customer experiences that meet business goals and user needs while offering clients an innovative edge. The role leads core and advanced Experience Strategy deliverables, including website and IVA strategy, omnichannel plans, content plans, and recommendations. It applies user needs, qualitative and quantitative data, and customer research to identify friction and emotional connection points, improve accessibility and inclusivity, and develop actionable, data-backed client recommendations. The Group Director ensures alignment with brand strategy, supports omnichannel maturity and transformation, contributes to business growth and new business initiatives, and works with senior leadership to develop innovative deliverables. The role also demonstrates a commitment to diversity, equity, and inclusion through ongoing development, inclusive behavior, and proactive bias management. Other duties may be assigned.
Requirements
- Bachelor’s degree in marketing, communications, or a related field.
- 10 or more years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field.
- Oncology experience; required due to the client assignment.
- Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries.
- Exceptional communication and presentation skills, including the ability to clearly articulate complex ideas to diverse audiences and senior stakeholders.
- Deep understanding of and experience creating omnichannel experiences in pharma for healthcare professionals and patients/caregivers.
- Strong analytical skills and proven experience using data and customer research to inform strategic decisions.
- Expertise with Microsoft Office tools, such as PowerPoint, Word, and Excel.
- Proficiency with digital collaboration and journey-mapping tools, such as Miro, Mural, and Airtable.
- Working knowledge of marketing automation and CRM platforms, such as Veeva, Salesforce Marketing Cloud, and Adobe.
- Ability to use AI systems and frameworks.
Responsibilities
- Lead the execution of core and advanced Experience Strategy deliverables, including website/IVA strategy, omnichannel plans, content plans, and recommendations.
- Understand end-user needs and analyze user flows to reduce friction and identify emotional connection points while supporting accessibility and inclusivity.
- Ensure alignment with overall brand strategy and create tactical briefs and implementation documentation for program execution.
- Determine omnichannel maturity and enable transformation and modular readiness across brands.
- Analyze qualitative and quantitative data to generate actionable insights and translate them into compelling, data-backed stories and strategic recommendations for clients.
- Support the manager and Experience Strategy leadership on organic growth and new business initiatives.
- Collaborate with senior leadership to define and develop innovative deliverables that drive client success and agency growth.
- Demonstrate commitment to diversity, equity, and inclusion through continuous development, inclusive behaviors, and proactive bias management.
- Perform other duties as assigned.
Benefits
- EVERSANA states that it provides competitive salaries and benefits for all employees; specific benefits are not listed in the posting.
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What This Job Offers
Job Type
Full-time
Career Level
Director
