Associate Director Medical Affairs Insights and Analytics

Bayer•Hanover Township, NJ

4d•$173,000 - $185,000•Hybrid

About The Position

The Associate Director Medical Affairs Insights and Analytics will lead the development of data analytics and business intelligence solutions for the Medical Affairs function. This role involves designing, developing, and implementing secure analytics dashboards, software applications, and data-driven BI tools. The position also requires providing technical support for the use and functionality of analytics dashboards to cross-functional stakeholders, delivering training related to BI tools, and mentoring junior analysts.

Requirements

Master’s degree in Computer Science, Data Analytics, Marketing, Business Intelligence or closely-related field.
4 years of experience in a pharmaceutical and/or medical environment.
Developing & maintaining dashboards using PowerBI and Power-Apps to track and analyze key medical engagement and impact metrics.
Leading HCP Identification & segmentation using SQL and/or Python to extract insights from claims and health systems datasets for targeted engagement.
Integrating omnichannel & claims data into medical data ecosystem using Snowflake.
Developing information architecture & data systems to support medical affairs data and informed insights.
Using AI tools to generate medical intelligence reports for therapeutic areas from field medical activities.
Using Veeva CRM to generate analytics-based recommendations to support medical field alignment & performance.
Implementing omnichannel marketing strategies using Tealium Audience Stream, Salesforce and/or Google Analytics to personalize Medical content.
Analyzing digital marketing campaigns using advanced analytics to maximize reach.

Responsibilities

Lead the development of data analytics and business intelligence solutions for the Medical Affairs function.
Lead the design, development & implementation of secure analytics dashboards, software applications, and data-driven BI tools.
Provide technical support for the use & functionality of analytics dashboards with cross-functional stakeholders.
Provide training related to BI tools.
Mentor & train junior analysts.
Lead HCP Identification & segmentation using SQL and/or Python to extract insights from claims and health systems datasets for targeted engagement.
Integrate omnichannel & claims data into medical data ecosystem using Snowflake.
Develop information architecture & data systems to support medical affairs data and informed insights.
Use AI tools to generate medical intelligence reports for therapeutic areas from field medical activities.
Use Veeva CRM to generate analytics-based recommendations to support medical field alignment & performance.
Implement omnichannel marketing strategies using Tealium Audience Stream, Salesforce and/or Google Analytics to personalize Medical content.
Analyze digital marketing campaigns using advanced analytics to maximize reach.