Associate Director, Omnichannel Enablement & Transformation

Boehringer Ingelheim • Johns Creek, GA

3d

About The Position

The Associate Director, Omnichannel Enablement & Transformation establishes the technology, capabilities, and processes that enable Boehringer Ingelheim’s U.S. Animal Health business to execute its B2B and B2C omnichannel roadmaps. The role contributes significantly to those roadmaps and partners across functions to translate customer journey strategies and commercial priorities into scalable, reliable capabilities across digital, field, retail, event, and partner touchpoints.

The position strengthens the capabilities, processes, data, and technology needed to engage veterinarians, pet owners, producers, retailers, and partners in relevant and connected ways. It works across Marketing, Sales, Retail, Customer Facing Excellence, Analytics, Data Management, IT, global teams, and external partners to support integrated activation and reliable execution.

The role leads marketing automation and omnichannel data and analytics enablement, manages cross-functional projects, enables journey activation and experimentation, and establishes the operational discipline needed to scale personalization and continuous optimization.

Requirements

• Bachelor’s degree required.
• At least 7 years of experience in omnichannel enablement, marketing technology, marketing automation, digital marketing, CRM, analytics, commercial transformation, or related fields.
• Strong understanding of marketing automation, journey activation, customer data, personalization, and integrated engagement.
• Experience translating business and customer needs into capability roadmaps, requirements, and executable plans.
• Experience managing complex cross-functional projects with multiple internal and external partners.
• Ability to collaborate across marketing, sales, data, analytics, IT, agencies, and senior stakeholders.
• Strong analytical and data-oriented mindset, with experience defining measurement approaches and using insights to guide optimization.
• Strong stakeholder management, communication, facilitation, prioritization, and problem-solving skills.
• Ability to manage ambiguity, dependencies, risks, and competing priorities in a matrixed environment.
• High learning agility, adaptability, and resilience in a fast-paced environment.
• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical, if required.
• Must be 18 years of age or older.

Nice To Haves

• Advanced degree preferred.

Responsibilities

• Contribute significantly to B2B and B2C omnichannel roadmaps and develop capabilities for marketing automation, journey activation, personalization, customer data, analytics, and measurement.
• Lead business enablement of marketing automation and customer engagement platforms; translate business needs into prioritized requirements, use cases, workflows, and adoption plans with IT, global teams, platform owners, and delivery partners.
• Establish the technology, capabilities, and processes that enable Marketing and commercial teams to execute B2B and B2C customer journeys across channels and touchpoints.
• Advance data capabilities for segmentation, identity, consent, audience activation, next-best engagement, and personalized experiences.
• Establish measurement requirements, KPIs, tagging, reporting, and performance routines for omnichannel engagement; translate results into actionable recommendations for commercial teams and capability priorities.
• Manage cross-functional projects that modernize consumer engagement, journey orchestration, marketing automation, data activation, and measurement, including scope, milestones, dependencies, risks, decisions, and stakeholder communication.
• Coordinate agencies, technology partners, and internal teams to build and deliver integrated omnichannel capabilities.
• Define and improve processes, standards, and ways of working for omnichannel planning, activation, measurement, and optimization; reduce fragmentation, improve transparency, and enable repeatable execution at scale.
• Support training, change adoption, and effective use of omnichannel capabilities; identify execution gaps, capture feedback, and continuously improve tools, processes, and partner performance.

Benefits

• Competitive compensation and benefit programs.
• Support for a healthy working environment, meaningful work, mobility, networking, and work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director