Associate Director, Omnichannel Partner Lead

AbbVie•Mettawa, IL

3d•$141,500 - $268,500

About The Position

The Associate Director, Omnichannel Partner Lead (“Omni Partner Lead”) is a role that will lead a team of Omnichannel Marketing Partners that support Franchise E (brands ELAHERE & EMRELIS) within US Oncology, as part of the Marketing Organization. The Omni Partner team serves as a key role in ensuring HCP customer engagement is personalized, relevant, and data-driven through partnership with the brand and sales teams, as well as our center teams including MABI, BTS, FPAT, and others. In addition to the people management / Team Lead aspect, this role will serve as the strategic leader for evolution of the Omni Partner role itself, the OP team, and serve as point for developing cross-functional strategies, working with functional leadership teams, and driving aligned OP execution.

Requirements

Bachelor’s Degree required
10+ years total experience
3+ years sales experience, or directly supporting sales
3+ years of hands-on experience with digital marketing and analytics tools (Web analytics, Customer Relationship Management (CRM) systems, Customer Data Platforms (CDP), etc.
Experience developing measurement frameworks (candidate has led how a marketing or change management program should be measured and evaluated, and then pulled through)
Hands on keyboard’ reporting and analysis – (advanced excel, pivot tables, data visualization)
5+ years of cross-functional/matrixed organizational ways of working and applied leadership
3+ years of applied digital media experience
Digital media campaign management (budgeting, targeting, optimization)
Customer relationship management software (CRM – Salesforce, Marketo, Veeva, etc.)
Prior roles that effectively show applied experiences driving Sales + Marketing + Analytics performance and tactical execution concurrently.

Nice To Haves

Advanced Degree a plus
Additional plus for any Oncology experience (bonus, not required)
People management experience preferred

Responsibilities

People manage a team of Omnichannel Marketing Partners (OPs)
Lead formalizing, compiling, and sharing of best practices across Omni Partners as a national capability, and cascade and socialize across regions and functions where needed
Drive forward the role of the Omni Partner – evolve the role, determine the best uses of people, process, and technology to increase HCP engagement and reach
Provide leadership within the Omnichannel cross-functional team to influence the team of cross-functional partners (Digital Lab, Brand, MABI, BTS, Sales, etc.) to build solutions, processes, and campaigns that deliver increased HCP engagement, reach, and more personalized communications
Develop strategic plans, partner with functional leadership, and lead subsequent Omni Partner execution to integrate with extended functions of the IBT’s, such as: Thought Leader Liaisons (TLL’s), Sales Training, Sales Operations, Marketing Brand Teams
Lead regular strategic top-down and bottom-up analytical optimization sessions in partnership with Omnichannel Core team members (and resulting Omni Partner pull-through priorities) to drive brand objectives.
Lead functional partnership with OEC and Legal to ensure that ongoing operations and evolution remain compliant.
Lead development and execution of updates to Executive Leadership, in partnership with the ELAHERE and EMRELIS ADs/Brand Leads.
Translate brand strategic imperatives (SIs) into strategies, tactics, and ideas that the OP team can execute in order to drive business impact.
Work with cross-functional leadership within Franchise E to design support structures and engagement models for each respective brand (Elahere, Emrelis)