Associate Strategy Director, Social Connection

Horizon Media•New York, NY

1d•Hybrid

About The Position

Blue Hour, headquartered in New York and backed by Horizon Media, is seeking a social strategy professional to connect social, influencer, creative, and paid media work as an integrated system. The role supports day-to-day strategy across owned, earned, influencer, and paid channels, using platform fluency, audience insight, and cultural knowledge to guide how ideas are developed, distributed, and amplified for business impact. The position contributes to integrated social strategies, briefs, content plans, and production plans; brings platform, audience, and cultural insights into creative and media planning; and helps teams account for organic engagement and paid amplification. It also monitors performance, platform changes, cultural signals, and audience behavior, translating them into recommendations for creative iteration, audience refinement, creator adjustments, and media optimization. The role works cross-functionally with creative, creator, media, and client teams and supports performance reporting and organizational learning.

Requirements

5–7 years of experience across planning, influencer strategy, creative strategy, and/or content strategy.
Deep fluency in social media, creators, content ecosystems, platform behaviors, and community dynamics.
Understanding of social algorithms, engagement and virality drivers, and how ideas move across platforms and communities.
Experience shaping strategies that connect social, influencer, creative, and media workstreams to measurable business outcomes.
Strong strategic communication and presentation skills, including the ability to translate complex insights into clear client recommendations.
Experience across owned, earned, influencer, and paid channels and understanding of how those channels work together.
Strong command of social platform dynamics, algorithm mechanics, audience behavior, and creator ecosystems.
Experience translating performance data and platform signals into strategic recommendations.
Demonstrated ability to facilitate cross-functional collaboration and influence decisions across creative, influencer, media, and client teams.
Proactive, entrepreneurial, curious, and culturally plugged in.

Responsibilities

Assist in developing integrated social strategies that use audience insights, platform behavior, and creator learnings to inform content positioning and media approaches.
Bring platform intelligence, audience insights, and cultural signals into creative planning conversations.
Build strategic briefs to guide creative and talent teams on audience strategy, creative direction, casting, and platform best practices.
Partner with media and creative teams to embed social-first thinking in daily output, including proactive and reactive opportunities.
Help shape content strategies, social and influencer briefs, and production plans so assets support both organic engagement and paid amplification.
Partner with creators and content teams to identify deliverables, formats, and messaging approaches for organic, paid, and influencer activations.
Collaborate with media teams to incorporate audience insights, platform behaviors, content signals, and creator learnings into media planning and strategy.
Identify ways to maximize media investment by ensuring appropriate content variations, formats, and audiences are captured during shoots and creator work.
Monitor performance, platform changes, cultural signals, and audience behavior to identify optimization opportunities and pivot points across owned, earned, influencer, and paid channels.
Support rapid-cycle strategy development in response to platform shifts, algorithm changes, cultural moments, and competitive activity.
Translate daily performance data and platform signals into recommendations for creative iteration, audience refinement, creator adjustments, and media optimization.
Partner with cross-functional teams on performance reporting and learning to build organizational knowledge about what is working and why.