Associate Director, Regional Marketing- Northeast
About The Position
The Associate Director of Regional Marketing (ADRM) works with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution. This field-based marketing role is responsible for developing and optimizing national and regional marketing initiatives in alignment with Annual Strategic Brand Plans. The ADRM directly supervises two or three Regional Marketing Managers (RMMs) while also managing responsibilities for an assigned region. The ADRM represents the AbbVie Marketing team to External Experts, developing and maintaining interactions to generate insights within assigned geographies. The role works within a team-based environment to optimize brand performance across AbbVie Immunology. The preferred residence is in the East, preferably the New York or Boston area, or in the West, including Phoenix, Las Vegas, Seattle, or California. Travel is up to 75% of the time, including some evenings and weekends.
Requirements
- Bachelor’s degree.
- Previous experience in sales, sales management, or marketing.
- Mastery of verbal and non-verbal communication and presentation skills, for live and virtual engagement with internal leadership and external stakeholders.
- Experience working collaboratively with integrated, cross-functional teams and influencing without direct authority to drive results.
- Ability to navigate a field- and headquarters-based matrix organization and influence or drive decision-making across functions.
- Ability to work in a fast-paced environment.
- Knowledge of regulations and standards affecting pharmaceutical products.
- Ability to travel up to 75% of the time, including some evenings and weekends.
Nice To Haves
- At least two years of experience in Immunology.
- Residence in the East, preferably the New York or Boston area, or in the West, including Phoenix, Las Vegas, Seattle, or California.
Responsibilities
- Lead projects through the promotional review process compliantly and effectively, delivering high-quality work on time and following regulatory guidelines and AbbVie processes.
- Manage strategy, execution, and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
- Evaluate the effectiveness of key marketing tactics and make strategic recommendations to leadership on brand optimization opportunities.
- Provide insights based on key business questions to inform marketing strategy, resource optimization, and tactic development that drive brand performance.
- Partner with field leadership in the assigned geography to optimize implementation of marketing strategies.
- Understand the assigned geography’s market drivers, competitive landscape, provider dynamics, and competitive intelligence.
- Coordinate the direction and deliverables of external vendors and internal departments, including agency partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT.
- Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations in the assigned geography.
- Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year.
- Understand external and internal drivers across multiple stakeholder groups and connect AbbVie Integrated Brand Teams to collaboration opportunities based on aligned objectives and industry standards.
- Directly supervise two or three Regional Marketing Managers.
Benefits
- Paid time off, including vacation, holidays, and sick time.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
