Associate Director, Regional Marketing- Northeast
About The Position
The Associate Director of Regional Marketing (ADRM) works with multiple AbbVie cross-functional teams to develop and execute area marketing strategies aligned with Annual Strategic Brand Plans. This field-based role develops and optimizes national and regional marketing initiatives, directly supervises two or three Regional Marketing Managers (RMMs), and also handles responsibilities for an assigned region. The ADRM represents the AbbVie Marketing team in interactions with External Experts to generate insights within assigned geographies and works in a team-based environment to optimize brand performance across AbbVie Immunology. The preferred locations are the East, preferably the New York or Boston area, or the West, including Phoenix, Las Vegas, Seattle, or California. The role entails travel up to 75% of the time, including some evenings and weekends.
Requirements
- Bachelor's degree.
- Previous experience in sales, sales management, or marketing.
- Ability to travel up to 75% of the time, including some evenings and weekends.
- Mastery of verbal and non-verbal communication and presentation skills for live and virtual engagement with internal leadership and external stakeholders.
- Experience working collaboratively with integrated, cross-functional teams and influencing without direct authority.
- Ability to navigate a field- and headquarters-based matrix organization to influence or drive decision-making, strategy, and brand performance.
- Ability to work in a fast-paced environment.
- Knowledge of applicable regulations and standards affecting pharmaceutical products.
Nice To Haves
- At least two years of experience in Immunology.
- Residence in the East, preferably the New York or Boston area, or in the West, including Phoenix, Las Vegas, Seattle, or California.
Responsibilities
- Lead projects compliantly through the promotional review process, delivering high-quality work on time and ensuring regulatory guidelines and AbbVie processes are followed.
- Manage strategy, execution, and budgets for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programs.
- Evaluate the effectiveness of marketing tactics and make strategic recommendations to leadership for brand optimization.
- Provide insights based on key brand business questions to inform marketing strategy, resource optimization, and tactic development.
- Partner with field leadership in the assigned geography to optimize implementation of marketing strategies.
- Understand the area's market drivers, competitive landscape, provider dynamics, and competitive intelligence.
- Coordinate deliverables and direction across external vendors and internal departments, including agency partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT.
- Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations in the assigned geography.
- Develop regional engagement plans for External Experts and ensure consistent execution throughout the year.
- Understand internal and external drivers across stakeholder groups and connect AbbVie's Integrated Brand Teams around compliant collaboration opportunities.
- Directly supervise two or three Regional Marketing Managers while managing the ADRM's own regional responsibilities.
Benefits
- Paid time off, including vacation, holidays, and sick leave.
- Medical, dental, and vision insurance.
- 401(k).
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
