Regional Marketing Lead- Northeast

Pentair•Worcester, MA

2d•$71,000 - $131,800•Remote

About The Position

At Pentair, the Regional Marketing Lead supports the Northeast region by developing and executing regional marketing activities that drive customer engagement, pipeline growth, and revenue across Dealer, Distributor, and Retail channels. The role acts as the voice of the region and a marketing partner to sales, supporting integrated marketing plans and recommending campaigns and investments that advance pipeline, dealer engagement, and growth. The position reports to the Senior Marketing Manager – East/West Division. The role requires residence within the Northeast territory and is remote when not traveling. Travel of up to 40% is required. The position works with regional sales leadership and cross-functional marketing teams to localize national campaigns, product launches, and business priorities, while planning events, demand-generation programs, account-based marketing, customer education, and channel engagement. It manages assigned marketing investments and budgets and measures program performance through Salesforce CRM. Pentair describes its mission as helping the world sustainably move, improve, and enjoy water through smart, sustainable water solutions. The company has 9,000 global employees serving customers in more than 150 countries.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field.
5–7 years of marketing experience, with emphasis on field marketing, regional marketing, demand generation, customer marketing, or channel marketing.
Ability to travel up to 40%.
Must reside within the Northeastern United States.
Demonstrated success contributing to localized marketing strategies that drive customer engagement, pipeline growth, and revenue outcomes.
Experience partnering with sales teams on territory-based marketing plans and customer acquisition, retention, and growth.
Experience leading integrated, multichannel marketing programs, including events, account-based marketing, local demand generation, and customer enablement.
Strong analytical experience using Voice of Customer insights, market intelligence, sales data, and competitive analysis to inform decisions.
Strategic and tactical planning skills, connecting regional marketing initiatives to business objectives and revenue outcomes.
Business acumen, problem-solving ability, and ability to make data-driven recommendations.
Ability to influence without authority and build alignment across sales, marketing, and operational stakeholders.
Excellent communication, presentation, and storytelling skills for audiences ranging from field sales teams to senior leadership.
Ability to lead initiatives, drive accountability, and deliver results in a collaborative environment.
Strong project management and organizational skills, including management of multiple priorities and deadlines.
Ownership mentality, proactive and solution-oriented approach, and continuous-improvement mindset.
Experience evaluating marketing performance, campaign effectiveness, pipeline contribution, and ROI.
Proficiency with Microsoft Office Suite, Salesforce CRM, and marketing technology platforms.
Ability to mentor, coach, and develop others through influence and leadership.

Nice To Haves

Experience working within dealer, distributor, channel marketing, or two-step distribution (B2B2C) business models.

Responsibilities

Partner with regional sales leadership to align marketing activities with territory goals, target accounts, and growth priorities.
Support the development and execution of regional go-to-market and omnichannel marketing plans, localizing national campaigns, product launches, and business priorities to market dynamics and customer needs.
Monitor regional market trends, competitive activity, customer feedback, and growth opportunities, and recommend actions to strengthen engagement and business performance.
Plan and execute regional trade shows, dealer events, training, ride-alongs, and customer experiences.
Develop account-targeted events and engagement programs with sales to generate pipeline and accelerate key opportunities.
Manage event planning and execution, including logistics, budgets, communications, post-event follow-up, and performance measurement.
Collaborate with Brand, Content, Digital, and Product Marketing teams to adapt messaging, content, and creative assets for regional relevance.
Deploy and optimize regional merchandising, sales enablement tools, marketing collateral, and branch support initiatives.
Execute regional education, onboarding, and training programs, including Pentair University initiatives, dealer enablement, product training, and customer development activities.
Develop and execute account-based marketing programs for priority dealers and customer segments using personalized engagement and regional insights.
Support the adoption and effectiveness of loyalty, rebate, dealer incentive, and co-op marketing programs.
Plan and execute integrated demand-generation programs across events, digital channels, dealer marketing activities, and local partnerships.
Align regional marketing activities with territory plans, sales objectives, and priority customer segments.
Manage assigned marketing investments and program budgets, recommending ways to optimize spending and improve performance.
Track, analyze, and report marketing performance through Salesforce CRM, including pipeline contribution, campaign ROI, lead quality, and conversion metrics.