Associate Director, Programmatic

Adelphi Group • New York, NY

3d • $90,000 - $115,000 • Hybrid

About The Position

Develops and manages data-driven programmatic advertising campaigns aligned with business goals and audience targeting strategies. Uses automated platforms and real-time bidding to optimize ad placements, maximize reach, and improve ROI. Collaborates with cross-functional teams to integrate programmatic efforts into broader digital marketing initiatives. Monitors campaign performance and adapts strategies to take advantage of new technologies, audience insights, and evolving industry trends.

Responsibilities

• Develop and manage data-driven programmatic advertising campaigns aligned with business goals and audience targeting strategies.
• Use automated platforms and real-time bidding to optimize ad placements, maximize reach, and improve ROI.
• Collaborate with cross-functional teams to integrate programmatic efforts into broader digital marketing initiatives.
• Monitor campaign performance and adapt strategies based on new technologies, audience insights, and industry trends.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed